KUCHING: Sarawakians, particularly tourism operators, should reinvent local tourism products to further promote the state as a destination for tourists, said Tourism, Arts and Culture Minister Datuk Seri Nancy Shukri.
She said the onus is on the locals to kick-start the tourism sector after the Covid-19 pandemic as well as instil confidence among potential tourists on the safety of their destination.
“What we can do is repackage Sarawak products like kek lapis, ikan terubok, gula apong and Sarawak pepper in a box.
“Sarawakians as well as Malaysians in general need to monetise their food, culture and products so that we can increase the incomes of the locals,” she said during an interview on ‘Abas Orang Kamek’ broadcast last Tuesday night.
Nancy pointed out that the locals are the frontliners in bringing tourists to their areas and ensure their safety by complying with the Covid-19 standard operating procedures (SOPs).
“Digital marketing has evolved and there is a lot we can share and promote. My hope is that Malaysians can help the economy through tourism,” she said.
Nancy also urged the locals to improve the quality of their products so that when the national border finally reopened, Sarawak would be an attractive destination for tourists.