KUCHING: Maggi is returning with its six-episode reality show, Resipi Berani Maggi Season 2, as 12 mentees out of 2,000 vie for the top prize.
They will be tested in the areas of personal growth, business acumen and cooking skills, among others.
In a statement, Maggi shared that some notable challenges would be the preparation of their signature dish and re-invention of an authentic Malaysian dish with unique ingredients.
Beyond culinary challenges, mentees are also tasked to observe elements such as food sustainability, business viability as well as leveraging on content creation for social media platforms.
The reality show returns with its three prominent mentors – food enthusiast and brand ambassador of Maggi CukupRasa, Datin Paduka Eina Azman; director, producer, actress and owner of The Dim Sum Place, Sheila Rusly; and entrepreneur icon and owner of My Mum’s Bakery, Anne Idris.
Season 2 will also feature four celebrity guest judges – Stacy Anam, Betty Rahmad, Aisya J and Chef Sherson Lian.
Speaking about Resipi Berani Maggi Season 2, Geetha Balakrishna, the business executive officer of Maggi, Nestle (Malaysia) Berhad, said: “We are excited to showcase the second season of the reality show to help further upskill and empower more women in terms of enhancing their business acumen, while providing them with a platform to both shine and achieve their dreams.”
“Watch how the mentees step outside their comfort zones, undergo hurdles, build their self-confidence, and grow, guided by Maggi’s experienced mentors and our new line-up of celebrity guest judges,” she added.
“The reality show aims to showcase and celebrate the mentees’ transformational journey in growing a food business to inspire women to take the leap of faith and embark on something new, ushering in positive change and improvement into their lives.
“We have witnessed discernible transformation in the mentees who won in the first season, and how they have truly inspired and impacted the lives of many others too,” said Geetha.
Aside from receiving a seed capital of RM8,000, the top winner will undergo an intensive eight-week mentorship programme with Anne Idris, focusing on upscaling a food business, managing cost efficiencies and branding strategies. The second and third place winners will receive a seed capital of RM5,000 each.
Resipi Berani Maggi is a culmination of the Program Mentor Wanita Cukup Berani Maggi, which aims to inspire more women to step out of their comfort zones, embracing the ‘Tak Kenal, Tak Cinta’ (‘Never Try, Never Know’) spirit.
The programme is hosted in partnership between Maggi and Google Malaysia, featuring a series of Bengkel Online Wanita Cukup Berani Maggi focusing on building self-confidence, improving business skills through digital upskilling and enhancing cooking skills.
Speaking on her journey with the Program Mentor Wanita Cukup Berani Maggi campaign since its inception in 2020, Eina Azman said: “I have personally witnessed many transformational journeys and growth stories through the Program Mentor Wanita Cukup Berani Maggi and I’m truly honoured to be the brand ambassador for Maggi CukupRasa.”
“I’m delighted that this programme has supported many women, especially throughout the pandemic, and will continue to play its part to provide more women with the right guidance, mentorship and skills training for them to establish themselves as an entrepreneur.”
The 12 mentees are Anastasia Maigi (Sabah), Kalarani Subramaniam (Putrajaya), Mellony Stephen (Sarawak), Nazrina Zamani (Selangor), Noraslinda Rusli (Selangor), Norli Mohd Azmi (Selangor), Kentila Veerayah (Selangor), Nur Syahidah Aimullah Abdul Rahim (Kedah), Nurul ‘Syaza Shahirah A. Samsuddin (Malacca), Nurul Hajar Ismail (Johor), Rozana Sari Roslan (Pahang) and Suzaimi Zahari (Terengganu).
The reality show will be aired at 5pm every Friday for six weeks, which began on Thursday (July 8) on Maggi痴 YouTube channel (https://www.youtube.com/user/maggimalaysia) .
