KUCHING: Sarawak has been selected as the Asia Pacific host of the Regional Hub for International Congress and Convention Association (ICCA) 2020, which will take place from Oct 31 to Nov 5.
The inaugural convention will run simultaneously with the main 59th ICCA Congress 2020 in Kaohsiung, Taiwan. As such, sessions will be on-site at the Borneo Convention Centre Kuching (BCCK) and live streamed from Kaohsiung.
Association executives, local and national industry professionals and ICCA members will share the latest developments and innovations within the world’s business and travel sector affected by the Covid-19 pandemic.
Tourism, Arts, Culture, Youth and Sports Minister Datuk Abdul Karim Rahman Hamzah said it was another milestone for Sarawak, to be the first Asia Pacific destination to host the prestigious event after having successfully hosted the 55th ICCA Congress in 2016, which solidified Sarawak’s position as one of the successful role models for second and third tier destination in Asia Pacific.
“Sarawak is proud to stand together with such global leaders as we adopt the ‘ICCA Tribal Legacy’ theme for our regional hub programme,” he said recently.
He said ICCA’s presence in the state would create a platform to inspire people to use business events as a stimulus, to build legacies and get the respective regional economies thriving.
“Sarawak is one of the pioneering destinations current advocating this legacy impact movement. This is line with the Sarawak Economic Action Council (SEAC) which recognises that hosting conventions brings far-reaching values to Sarawak, and to Malaysia.”
Abdul Karim said as such, the state was in the midst of consolidating preparations for the implementation of the all-new “Tribe Legacy Sarawak” programme, which would be adopted from 2021 onwards, providing an immensely ground-breaking take on evaluating the contributions of business events from a Malaysian perspective.
“The convention is a challenging and exciting new way of organising global events in the face of Covid-19 restrictions.
“Therefore, the congress will be live streamed to Sarawak and delegates who attend the regional hub congress in Kuching will join delegates from other regional hub locations, among others are Cape Town, Latin America, Luxembourg, Malaga, North America and Riyadh.”
Despite the current challenges, he said the state would also continue its focus on the wellbeing of the young communities by promoting reading thorough its Asia Pacific Regional Hub’s BookShare corporate social responsibility (CSR) project.
“We will encourage participants at this hybrid convention to bring with them a book or more, as their personal legacy for Sarawak’s rural libraries and schools.
“We see that conventions are a professional platform for sharing and showcasing knowledge, and in the same vein, books stimulate children’s imagination and develop their capabilities.”
BESarawak will be the local host and organiser of the Sarawak Asia Pacific Regional Hub ICCA Congress 2020.
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