KUCHING: The public can now easily purchase Sarawak-made products as Centre of Technical Excellence (Centexs) Commercial will be marketing the products at the Sarawak Digital Mall Campaign on the e-commerce platform Shopee.
Its general manager, Shahren Yusri said that as many as 280 products ranging from food, arts and crafts as well as apparel by 220 local entrepreneurs registered under Centexs Commercial will be featured in the campaign.
He said Centexs Commercial will be the coordinator to place the products on the Shopee platform.
“We urge locals not only in Sarawak but those in West Malaysia as well to purchase the Sarawak-made food products on Shopee,” he said a press conference at the Songket and Keringkam Gallery, Jalan Tun Abang Haji Openg on Friday (Sept 17).
Shahren also called upon local entrepreneurs who are interested in marketing their products to register under them and they will be assisted in areas such as commercialisation and promotion of products.
“We are targeting to have around 1,000 local entrepreneurs join us by the end of this year.
“The benefit of being under our guidance is that we will help you to do quality checking and if it is not up to the standard, we will assist.
“Not only do we promote and market your products on social media platforms, but we can also do it at our physical stores, among others, that is the Sarawak Product Pavillion in West Malaysia,” he pointed out.
He said any kind of products can be sent to Centexs Commercial most importantly, it must contain elements of Sarawak’s heritage.
“Therefore, it is hoped that this initiative by the Sarawak government through Centexs Commercial would be able to help our local entrepreneurs,” he said.
Meanwhile, head of Innovation and Entrepreneurship of Sarawak Digital Economy Corporation (SDEC) Hazwan Razak said that with the participation of Centexs Commercial in Sarawak Digital Mall, it further provides an opportunity for Sarawak-made products particularly heritage products to be promoted and sold to a bigger market.
“Since the launch of the Sarawak Digital Mall in June this year, more than 5,000 Sarawakian merchants have been selling their products on this platform.
“They have also benefited from the support of the Sarawak government in terms of logistics and free shipping,” he said.
He added that the Sarawakian products that are doing very well on Shopee are food products and its heritage products.
“This actually helps the state to analyse what are the potential products that can be further developed,” he said.
Also at the virtual press conference was Shopee senior manager (marketing) Kenneth Soh, who mentioned that Shopee is happy to be part of the campaign to empower and assist local entrepreneurs to embark on their journey online.
“This campaign is one of the many efforts that we undertake to help our local sellers. It is an amazing experience for us as we provide an avenue to act as a springboard for participating sellers to reach customers across the entire country,” he said.
Seeing as the campaign coincides with Shopee’s year-end shopping season, he said that sellers will also be able to enjoy the surge in user traffic and boost in sales during their upcoming shopping festivals such as the 10.10 Brands Festival as it brings Malaysians together to support local businesses.
For new and existing entrepreneurs who wish to seek assistance from Centexs Commercial in boosting their product, contact them at 013-8137608.
The Sarawak Digital Mall Campaign which kickstarted in June this year is a collaboration between SDEC, State Economic Planning Unit (EPU) and Shopee, with an aim to boost sales of Sarawakian entrepreneurs on the platform.
To view the products available, click on the Shop Malaysia in-app portal on the Shopee homepage.