Shopee, AirAsia returns with online sale campaigns

KUALA LUMPUR: Shop Malaysia Online (SMO) campaign on Shopee is back, offering discount vouchers, cashbacks and free shipping subsidies.

Shopee’s regional managing director, Ian Ho said last year, the Ringgit-to-Ringgit campaign generated more than RM540 million in sales for 80,000 Malaysian merchants.

“The campaign benefited over 2.9 million Malaysians who utilised the vouchers to improve their health as well as homes, and purchase daily essentials for their household,” he said in a statement today.

He noted that on average, first-time online shoppers made four additional purchases on Shopee within the campaign period despite the relaxation of the movement control order back then.

Additionally, AirAsia has also announced the return of the asirasia Super Sale from July 5-11, 2021, offering expanded e-commerce offerings, financial products and great value essential travel deals via its super app.

AirAsia’s super app chief executive officer, Amanda Woo said Super Sale offers bigger and better deals on essential travel, food, groceries, beauty items, RT-PCR tests discounts, Muslim-friendly products and even loans and credit card applications.

“This time, there is much more on offer compared to our usual seven-day sale, as there are special dedicated days for specific products with extra discounts, as well as weekend limited time offers to close the AirAsia Super Sale with a big bang,” she said in a statement today. – Bernama