Sia Sitok 2.0 to be launched next month

KUCHING: The Sia Sitok programme by the state Tourism, Arts and Culture Ministry will be continued with its next iteration launched next month said its Minister Datuk Abdul Karim Rahman Hamzah.

“My Ministry and Sarawak Tourism Board (STB) will continue Sia Sitok in its version 2.0, whereby 60 packages will be launched by March.

“The wider range of domestic tour packages will create more interest among its locals to travel widely in our state while benefiting the tour industry as a whole,” he said in a blog post today (Feb 17).

Abdul Kairm said the previous iteration of the programme to encourage domestic tourism, which was extended until March this year, garnered good reception among the public.

“As of today, the Sia Sitok campaign has generated more than RM1,569,026 in sales for 941 tour packages and 5,668 pax,” he said.

He said with the availability of the Covid-19 vaccination, domestic travel within Malaysia and Sarawak is expected to slowly recover in the second half of 2021, anticipating a total visitor arrival of 1.1 million with an estimated tourism receipt of RM2.64 billion.

The Asajaya assemblyman also said the state’s Ministry will work closely with the federal Tourism, Arts and Culture Ministry on ensuring that its policies, directions and strategies will be in line with the National Tourism Policy (NTP).

“I hope that with the introduction of the Penjana Tourism Financing (PTF), the tourism industry players will grab this golden opportunity to undertake the necessary investments to sustain their businesses through PTF with no collaterals.

“We are especially excited for the few Special Tourism Investment Zones that have been identified in Sarawak under NTP, namely Lundu-Sematan and Miri-Kuala Sibuti-Niah.

“We hope that the federal government will help to identify and facilitate tourism business initiatives and grants in these areas through public funding or public private partnership,” he said.