KUCHING: The SwinTalk Series #3 provided a stage for influential personalities to discuss their professional pathways in the digital age, presenting first-hand insights into the influencer vocation.
The seminar, a collaborative effort between Swinburne University of Technology Sarawak Campus and the Sarawak Influencers Council (SIC), was held here on April 3.
“As part of the SwinTalk Series, this event was specially curated to demystify the journey of becoming a social media influencer, bridging the gap between theoretical knowledge and real-world application,” according to a press release here today.
Influencers like SIC vice-president Jarone Choo, actress and influencer Alvy Joanna (@missalvy), event organiser Tiger Ming (@tigerming; @borderlandmusicfest), and influencer and personality Yipin (@onayipin), spoke candidly about their industry origins, motivations, and challenges.
Tiger Ming emphasised the value of targetting the right audience and bringing passion to every artistic endeavour. Yipin advocated for a more proactive approach, stressing the significance of not being shy to ask questions and the need to focus more on content to build a sustainable online presence.
Alvy Joanna shared her personal mantra on handling feedback and developing one’s personal brand. She discussed overcoming creative blocks by trusting the process and underscored the importance of creating content out of love and valuing relationships with all brands.
“Their stories, filled with personal anecdotes and pivotal career moments, illustrated the complexity of the influencer lifestyle.
“The speakers detailed the milestones that have marked their careers, from the anticipation of posting their first sponsored content to the satisfaction of establishing a sustainable income,” it added.
Beyond personal stories, the influencers imparted strategic advice to students and emerging influencers, emphasising the importance of adaptability, authenticity, and strategic branding in sustaining a long-term career in new media.
