KUCHING: Sarawak Digital Economy Corporation Berhad (SDEC), together with the State Economic Planning Unit (EPU) will collaborate with e-commerce platform Shopee to kickstart ‘Sarawak digital mall’ campaign.
SDEC chief executive officer Sudarnoto Osman said the partnership will benefit tens of thousands of new and existing merchants on the platform by offering incentives such as discount and free shipping vouchers worth RM1million to the participating merchants.
The campaign aims to boost sales of Sarawakian entrepreneurs on the platform.
“It is important for entrepreneurs to start taking their businesses online. In this age of technology, everyone prefers to do things through mobile phones or computers. By embracing digitalisation, it opens up bigger opportunities to these sellers.
“Furthermore, this collaboration would encourage digital adoption among Sarawakian Small and Medium-sized Enterprises (SMEs) which is a significant move especially in a time when the rising Covid-19 cases in the region has rendered almost every industry to a physical halt,” he explained.
He also said that while Sarawak was rich in culture and heritage, many of the state’s local products are not yet widely known due to lack of exposure and accessibility.
“With the discount vouchers provided in this campaign, Sarawakian merchants will be able to sell their products at a more competitive value within the wider Malaysian and regional market, without the significant shipping fee as a barrier,” he added.
Shopee regional managing director Ian Ho said Shopee will also be helping to onboard many local sellers as well as providing entrepreneurial courses through Shopee University, a free online training workshop available in Bahasa Malaysia, English and Chinese.
He said the courses are tailored to assist participating local merchants on their digitalisation journey with the Sarawak Digital Mall campaign.
“We are always striving to empower small businesses, especially those who lack access to tech platforms and the potential they could harness just by going online.
“By teaming up with the Sarawak state government, we are erasing the geographical boundaries between these sellers and customers, allowing access to even those in the Peninsula to goods such as Bario rice, gula apong, salted terubok fish and many more, as we see through on our mission to make e-commerce for all.
“We also understand that Sarawakians who are unable to go home miss Sarawak and its rich cuisine. They can take advantage of vouchers that SDEC is providing and Shopee will add on to the assistance with free shipping especially during this 6.6 Awesome Sale. This will also help give the participating local sellers a boost in their sales,” he explained.