KUCHING: Sarawak Tourism Board (STB) will be participating in the FVW Third Virtual Counter Days Show 2021 along with its industry partners to ensure the Sarawak brand remains visible and encourage travel agents to shift their focus to Sarawak as a preferred tourism destination.
Running from today (Aug 31) to Sept 2, the business-to-business (B2B) virtual travel trade fair event, organised by FVW Median GmbH in Germany, will bring together thousands of German travel agents to connect with more than 75 international exhibitors.
STB chief executive officer Sharzede Salleh Askor, who was represented at the opening ceremony by her deputy Yusfida Khalid, said that the ongoing Covid-19 pandemic would not cease STB’s effort and momentum to increase Sarawak’s brand exposure to the world.
“Sarawak is a destination blessed with a variety of culture, adventure, nature, food and festivals waiting to be rediscovered by the world.
“Our participation in this event expresses STB’s objective to ensure Sarawak is on top of our stakeholders’ mind in our focus markets. We will continue to highlight Sarawak as a destination of choice that caters to a variety of interests and budgets,” Sharzede said.
Although STB was not meeting the travel agents in person, she was confident that the virtual B2B event would bridge the gap and offer greater flexibility for networking purposes.
“It is an effective way to update our tourism partners with Sarawak’s products and experiences. This virtual participation will also reflect Sarawak’s digital economy initiatives to embrace digitalisation,” she said.
Onboard together with STB during the FVW 3rd Virtual Counter Days Show 2021 will be 10 Sarawak travel agents who will be conducting business sessions and highlighting their products on sustainable tourism in Sarawak.
They are Authentic Borneo Tours, Borneo Adventure, Brighton Travel & Tours, Cat City Holidays, CPH Travel Agencies, Greatown Travel, Happy Trails Borneo Tours, Minda Nusantara Tours & Travel Agencies, and Paradesa Borneo.
Meanwhile, STB also launched the latest destination video entitled “Explore the Caving Beauty of Sarawak”, featuring the boundless beauty of Sarawak’s magnificent caves which can also be viewed at its official Youtube channel.
For more information, visit Sarawak Tourism Board’s website: https://sarawaktourism.com.