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Strong collaboration between state govt and convention planners

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The International Launch of Business Events Sarawak Legacy Initiative Poster

KUCHING: The Sarawak government is in full support of convention legacies as it is one of the key strategies to help achieve the Post Covid Development Strategy (PCDS) 2030 goals.

According to Business Events Sarawak (BESarawak) who hosted The Rising Impact of Business Events (Tribe), convention legacies, best known as legacy impacts, are the long term, positive effects that are left behind by conventions.

“Legacy impacts take place in five core areas, namely sectoral, economic, environmental, community and social, and political.

“Concurrent with the session is the unveiling of Sarawak’s legacy planning guideline called Business Events Sarawak Legacy (BESLegacy) Initiative, where business event planners can strategically design their convention activities to achieve their legacy outcomes,” it said in a statement.

During the ‘Tribal Wisdom’ session on Tribe which was held virtually, Chief Minister Datuk Patinggi Abang Johari Tun Openg stated that the state government had recently formulated the PCDS2030 to recalibrate the destination’s development and achieve economic prosperity, social inclusion, and environmental sustainability.

“We included business events into this strategy because that is how serious we are about events flourishing here in Sarawak.

“With the BESLegacy Initiative, we can balance people, profit, purpose, and planet together. It is the strongest collaboration between the government and convention planners because of how compelling value creation is,” he said.

Tribe event was the collaboration of BESarawak with the Ministry of Tourism, Arts and Culture Sarawak (MTAC); International Congress & Convention Association (ICCA); The Iceberg – Legacies of Business Events; and GainingEdge to introduce the business events industry on how Sarawak’s business events industry is forging a strong collaboration with the government sector to achieve its goals.

In line with this, state Tourism, Arts and Culture Minister Datuk Seri Abdul Karim Rahman Hamzah shared how Sarawak was resurrecting the business events industry.

“The value of business events is more than meets the eye. Malaysia as a nation, and Sarawak as its largest state, is among the region’s most active hosts.

“I would like to invite all convention planners and partners to collaborate with us and my ministry will support you all the way.”

Meanwhile, BESarawak chief executive officer Amelia Roziman disclosed that the BESLegacy Initiative was a joint effort between the Sarawak government and the business events industry to align conventions with Sarawak’s 13 Key Priority Areas and United Nations’ 17 Sustainable Development Goals.

“In a rapidly changing business environment where stakeholders such as associations and governments are more determined to reap greater returns on investment, Sarawak is placing top priority on designing conventions as economic and social changemakers.

“We have incentivised packages offering financial and in-kind incentives to support your conventions’ initiative.”

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