Digital media as marketing tool
KUCHING: The new Centre of Technical Excellence Sarawak (Centexs) Commercial Media (CCM) will be utilised for promotion and marketing of local products made in Sarawak. Deputy State Secretary (Performance and Service Delivery) Datuk Dr Sabariah Putit stated that CCM will utilise various media platforms, particularly digital to provide wider marketing coverage. She disclosed that the […]
New drink in town
I drink a lot of coconut water. It balances out all the other toxic stuff I put into my body. — Rihanna, singer, actress and fashion designer Have you ever tasted a coconut shake before? It is the latest fashionable drink in Kuching for my younger family members. I had my first ever coconut shake recently, […]
Monetising heritage cuisine to drive economy
GEDONG: Heritage cuisine competitions such as the Batang Sadong Heritage Cuisine Competition do not just highlight the talents of participants but also identify new products which can bring economic value to residents in the area. Tourism, Arts and Culture Minister Datuk Seri Nancy Shukri emphasised that monetising heritage cuisine could boost economic activities in an […]
Promote products digitally, entrepreneurs told
KUCHING: Entrepreneurs in Sarawak need to utilise the use of e-commerce platforms to promote their products digitally. International Trade and Industry, Terminal Industry and Entrepreneur Development (Mintred) Assistant Minister Datuk Naroden Majais said new platforms such as e-commerce could provide multiple profits to entrepreneurs. “Compared to conventional ways such as placing products in stores, advertising […]
Explore export opportunities to Romania, businesses urged
KUCHING: Sarawak should explore export opportunities of local products to Romania, said Datuk Mutang Tagal. The honorary Consul of Romania in Sarawak said goods like palm oil, rubber, pepper as well as electronics could be marketed there. “As the honorary Consul for our state, I urge that local businesses explore markets for their products in […]
Shift to e-commerce, conventional entrepreneurs told
KUCHING: Local entrepreneurs, who are still using conventional methods, have been urged to adopt e-commerce to market their products. Syarikat Timogah founder Heineken Laluan said the demand for food delivery services had increased throughout the country. “That led me to establish an online marketplace– Timogah–which serves as a platform for traditional and modern farmers, sellers […]
Bumiputera entrepreneurs assured of help
BY NATASHA JEE AND VOON YIH BOON KUCHING: The Rural Development Ministry will find ways to further assist Bumiputera entrepreneurs in Sarawak to expand their businesses. Its minister, Datuk Dr Abdul Latiff Ahmad said during his visit to a Kuching based manufacturing company, Sophia Taha Holdings Sdn Bhd (STHSB), the ministry had learnt about the […]
Local products have potential in overseas market
KUCHING: Recently, it was highlighted by the Prime Minister’s Special Envoy to East Asia Datuk Seri Richard Riot Jaem that local tuak (rice wine) makers should try and market their products to Japan, especially since the Olympics Games will be held there next year. Riot was informed by Japan’s Ambassador to Malaysia Hiroshi Oka that […]
