Integrity will give civil servants better image: Karim
KUCHING: All ministries and agencies in Sarawak are demonstrating a serious commitment to ensuring strong corporate governance to fight against corruption and push the integrity agenda forward. Tourism, Creative Industry and Performing Arts Minister Datuk Seri Abdul Karim Rahman Hamzah said the Sarawak Tourism Board’s (STB) core values, E.P.I.C which stands for Excellence, Professionalism, Integrity […]
Tourism body committed to stamping out corruption
BY JACINTHA JOLENE KUCHING: Sarawak Tourism Board (STB) is committed to good governance practices and integrity. According to its chairman Dennis Ngau, STB’s core values — E.P.I.C (Excellence, Professionalism, Integrity and Caring) — were very much in line with the state government’s call for statutory bodies to develop their respective Organisational Anti-Corruption Plans (OACP). “The […]
Deal to promote Sarawak as choice destination
KUCHING: Sarawak is set to become a destination of choice for both domestic and international travellers following a partnership deal between the Sarawak Tourism Board (STB) and the Malaysia Aviation Group (MAG) to promote the state. The MoU was formalised on Wednesday (Jan 19) in Kuala Lumpur following the signing of an MoU between STB […]
STB roars in with clouded leopard ang pow packets
KUCHING: The Sarawak Tourism Board (STB) is ready to usher in the Year of the Tiger by featuring the tiger’s smaller relative, the Bornean clouded leopard, which is endemic to Borneo in its 2022 ang pao packet design this year. Locally known as ‘Entulu’ and boasting the longest canine teeth in the cat family (which […]
Sarawak to host Online DanceSport Championships 2021
KUCHING: Morethan 60 dancers from Sarawak, Sabah and the Philippines are expected to compete in the coming Sarawak Online DanceSport Championships 2021 organised by Sarawak DanceSport Association (SDA) on Dec 5. The dancers will compete in the DanceSport Standard, Latin, and Breaking disciplines and also Classical Ballet and Contemporary events. According to SDA in a […]
200 promise to be better tourism players
KUCHING: Some 200 of Sarawak’s tourism players took a ‘Responsible Tourism’ pledge to reduce their environmental footprint, support local communities, and protect culture and heritage. Sarawak Tourism Board (STB) chief executive officer Sharzede Salleh Askor said the pledge focused on the 3Es – Environmental Protection, Empowering Communities through Education, and Economic Viability and Impact. “This […]
STB calls for entries on beauty of Sarawak
KUCHING: Sarawak Tourism Board (STB) on Tuesday (Nov 9) launched its very first photography and videography competition to celebrate the power of art and creativity in showcasing Sarawak’s beauty and uniqueness. The competition, themed ‘Sarawak, a Journey Awaits’, is open to all Malaysians nationwide beginning Monday (Nov 8) to Nov 30. All materials submitted must […]
STB’s ongoing efforts to increase Sarawak’s visibility
KUCHING: Sarawak Tourism Board (STB) and 10 local travel and tour operators are participating in WTM Virtual London, an annual global travel market, from Nov 8 to 9, via a virtual Sarawak stand housed in Waterfront Hotel here. This participation manifests STB’s ongoing efforts to increase Sarawak’s visibility, while also providing an opportunity for local […]
Jom Ke Sarawak tourism campaign launched
KUCHING: A new domestic tourism campaign, ‘Jom Ke Sarawak’ (JKS), was launched on Friday (Oct 15), offering 16 discounted tour packages. The ‘buy now, travel later’ campaign, in which trips can be book conveniently through the Shopee Malaysia platform, is a joint collaboration between the Sarawak Tourism Board (STB), Sarawak Tourism Federation (STF), Association of […]
STB boosts brand awareness via FB Mandarin livestream
KUCHING: The Sarawak Tourism Board (STB) conducted the first of its six Facebook livestream sessions to boost brand awareness of Sarawak among Mandarin-speaking audiences on Saturday (Oct 2). The first session, titled ‘Interesting Trivia on Sarawak’ was hosted by STB China communications manager Heidi Tay and featured freelance writers Helen Ten Yien Hsia and Evangeline […]
