Targetting RM300,000 sales by year-end

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SEREMBAN: In spite of the Covid-19 pandemic affecting some operators of small and medium industries (SMEs), kuih kapit making company Cahaya Anis Enterprise is still able to maintain its sales of around 1,500 jars and earn sales of RM15,000 to RM20,000 per month.

Its manager, Ruzizan Abdul Rahman, 50, said that as such it is possible to target sales of RM270,000 to RM300,000 by the end of this year.

She said demand for its products such as kuih kapit, kuih bahulu as well as various festive cakes such as kuih semperit, coconut biscuits and mazola biscuits, is still picking up throughout the country.

“Every festive season, the sales value recorded increases, reaching almost RM30,000 a month because it gets demand from customers who want to buy festive cakes as Aidilfitri food,” she told Bernama recently.

Established in 2009 with a start-up capital of RM5,000, the company continues to grow and now also markets honey which is sold at RM70 for 300 grammes and RM120 for 700 grammes as additional income for the company.

Located in Kampung Serting Ilir in the Jempol district, Cahaya Anis Enterprise has seven employees and operates every day, except Sunday, from 7.30 am to 4 pm.

Ruzizan said apart from the local market, she also intends to penetrate the Singapore market one day, which she said has great potential.

Ruzizan’s success also provides employment opportunities for single mothers in the area.

A single mother of six children, Noor Idayu Mat Sahak, 43, said the kuih kapit business has helped her generate income to support her family, especially in the current difficult period.

“Apart from earning an income, I can also learn skills in making cakes,” she said. – Bernama

Kuih kapit entrepreneur, Lau Poh Kin, 70, baking the traditional cake using charcoal fire at the Gat Lebuh Macallum Rainbow Apartment, in George Town. Photo: Bernama

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