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The strong horse that pulls the cart

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Instead of freaking out about these constraints, embrace them. Let them guide you. Constraints drive innovation and force focus. Instead of trying to remove them, use them to your advantage.

— American web software company

Winston Churchill said it best about entrepreneurship.

“Some regard private enterprise as if it were a predatory tiger to be shot. Others look upon it as a cow that they can milk. Only a handful see it for what it really is — the strong horse that pulls the whole cart.”

It is a testament to the triumph of the human spirit when you put all your eggs in one basket and move on with nothing more than just your belief in your eggs and yourself.

High hopes and confidence that the market will buy your eggs because your eggs are better, you are better, and you will give greater value for your sale. And knowing that if you drop your basket, you have nothing. If even a few of your eggs break, you have less of a chance to feed your family that night.

If there are many more egg sellers, you need to think harder on how to be better than the competition. If your hen dies, you have no income. If you hen does not lay eggs that night, or your hen falls sick, you need to find another hen soon because you have a dwindling egg supply, though you may not have enough sale from previous eggs to buy a new hen. This is a microcosm of what an entrepreneur goes through every day.

Most of the time there are more reasons to fail than to succeed. But an entrepreneur cannot give excuses. They have to be the solution provider. Excuses cannot pay salaries or feed your family.

Entrepreneurs walk through a hailstorm of problems, challenges, heartbreaks, demands and emotional angst from employees and clients every single day and unlike Captain America, they don’t have a shield to deflect the ‘arrows’ to someplace else or pass it back to the someone else to solve. They absorb every single problem and solve it, sort it out and if they cannot, find an ingenious way around it.

An entrepreneur could be solo, have two employees or even 200,000 employees but the qualities of fierce independence, problem solving, ownership, determination, prudent risk taking, eternal optimism and courage under fire are hardly different. It is certainly not for the faint hearted.

But I was, as a woman, slightly fainthearted. I was raised to use fear as a default to protect myself from putting myself out there to be ‘attacked’. The psychological make up of a woman is to be cautious, be averse to risk taking, and to think smaller because she is always meant to be second to The Man.

And so she always second guesses herself, thinks she is never good enough, and is not as financially savvy or a risk taker as a man is. Though these are just social conditionings, the psychological roots go deep down and is probably the reason why most women don’t succeed as well in business or rise to the highest levels of business as men do. The fear limits them. Probably it is different today, but two generations ago, we were a lot more conservative than we are now.

But fear can be overcome too. And conditioning can be unconditioned. It just needs to be worked on. So moving out from running a business with a partner to running it on my own, was actually the best thing that could ever happen to me. It forced me out of my comfort zone, and made me face my fears and understand the total complexities of financials and structuring and market demand.

It made me take stock of the potential we had and reinvent what we were to be bigger, better and more global. It made me more focused, nurture a stronger team and plan 10 years ahead. It is in the worst of times that we forge the best of us, and forge plans for the best years ahead.

So conflict is not necessary a bad thing. Conflicts are like the primordial soup where everything seems to be in a state of chaos, but you use the randomness of the chaos — the unlimited opportunities the chaos gives you as an aqueous solution of organic compounds — to form a brand new identity, a whole new animal and rise from the primordial soup of life as a wholly evolved life form that keeps walking until it reaches the apex of the food chain.

When entrepreneurs go through hell, they keep going. For them, success is not final, failure is not fatal — it is the courage to continue that counts. Can you imagine a nation that consist primarily of such individuals? What a powerful nation it will be! A force to be reckoned with.

A nation cannot evolve, innovate and move forward without private enterprise. Freedom to wealth generators to thrive, supported by non-wealth generators like bank and governments is the cornerstone for an accelerated economic uprising of a country.

We need the strong horse to pull the cart.

The views expressed here are those of the columnist and do not necessarily represent the views of New Sarawak Tribune. Feedback can reach the writer at beatrice@ibrasiagroup.com

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