KUCHING: Sarawak Convention Bureau (SCB) and Borneo Tru Events will jointly hold Tribal Warrior Challenge, an exhilarating obstacle-based public event to converge Business Events communities and 4,000 additional participants on 19 August.
“We are calling all Business Events communities in Malaysia to unite. As one global tribe, we will construct a stronger identity for Sarawak and Malaysia; not only for Business Events, but also to spur the country’s fiscal and social growth,” said Chief Operating Officer of Sarawak Convention Bureau (SCB) Amelia Roziman.
The Redefining Global Tribes campaign is a sequel to the successful campaign for the 55th International Congress and Convention Association (ICCA) Congress 2016, Sarawak.
The state made history by hosting the sector’s most prestigious congress, placing Sarawak on the world map for second tier destinations in conventions and conferences.
“Redefining Global Tribes is a multi-pronged revolution to further drive the impact of Business Events to construct a stronger and globally diverse economy for Malaysia,” she said.
“Through the sector’s fluidity in attracting trade, talent, and foreign investment, a Business Event assembles the world into one powerful Global Tribe. This is the vision that Sarawak intends to lead,” she said.
“The Tribal Warrior Challenge will see a total of three categories set within the beautiful landscapes of Borneo.
“The public can opt for the ‘The Rite of Passage’ category (8km) or the ‘Headhunter’ category (12km); the latter designed for those who wish to push their boundaries.
“As for ‘Bizst Mode’ (5km), this category is crafted exclusively for the Business Events sector and is only open to SCB-selected participants,” explained General Manager of Borneo Tru Events Terence Lim.
“The 5km Bizst Mode serves as a continuous effort to expand Business Events and package the profession in a fresh new perspective.
“Corporations and associations will be able to benefit further by utilising the Tribal Warrior Challenge as a platform for team-building, corporate events, celebrations, orientation trips, bootcamps and incentive trips in Sarawak,” Amelia added.
For more information of the Redefining Global Tribes campaign, contact Jemima Joseph via email at firstname.lastname@example.org or call 082-242516.
To join the Tribal warrior Challenge, register at www.tribalwarrior.my from 28 April 2017 onwards.