KUALA LUMPUR: Groupe SEB has appointed Vizeum as its global media agency of record. The scope includes digital & offline media as well as CX, CRM and e-retail across multiple international markets, including Malaysia.

Soon Liang Tan, general manager, Vizeum Malaysia said: “We are delighted to be partnering with Groupe SEB and look forward to creating success stories together in the Malaysian market.

“Leveraging on our access to intimate audience insights, Vizeum will play a pro-active role in developing meaningful consumer experiences that drive growth for SEB’s portfolio of prestigious brands”.

Groupe SEB is under a large-scale transformation program where media becomes a lever to build global brands, collect data, transact but also create long lasting relationship with the end consumer through CX, said Thomas Le Thierry, Vizeum global president.

“They were looking for a global agency partner with an established team in hubs (Paris, NYC and HK) and strong localised experience in managing large brand portfolios. Our team’s capabilities in strategy and execution and our ability to build a multi-discipline integrated offer was a compelling answer to their expectations,” he added.

Guillaume Planet, VP Media & Digital Marketing, Groupe SEB said, “We are at a turn when it comes to the client-agency relationship and our model for collaboration.

“In the Vizeum offer we found our values, and at the same time the expertise we needed: A team behind our core challenge; placing the consumer experience as a key driver for growth for Groupe SEB today and tomorrow.”