Women gear up for new campaign mode

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KUCHING: Parti Pesaka Bumiputera Bersatu (PBB) women are gearing up for the challenge of pitching for votes under the new norm.

With the Election Commission (EC) prohibiting any form of physical campaigning PBB Wanita are thinking of new ways to reach out to voters ahead of the 12th state election.

Its chief Datuk Seri Fatimah Abdullah makes no secret of the fact that it will be challenging but is not shying away form the task ahead.

“We in the women’s wing are used to having physical or door-to-door campaigns. But we have to adhere to the SOPs set by the EC as it is for the safety of all,” she said.

“Hence, we need to change our ways even though it will be a challenge for us.”

Fatimah reflected on the new norm after attending a hi-tea ceremony in conjunction with the publication of the Women in Early Childhood Care Education (ECCE) ‘Sowing The Seeds for The Future’ book at

Pullman Hotel on Monday (Nov 8).

She said  although they would be able to campaign through social media, it would still be a challenge for them to reach out to groups that do not have access to the internet and those not used to smartphones.

“The important part is for the electoral machinery to comply with the SOPs  because we do not want any undesirable thing to happen.

“With this new norm and the challenges that come with it, we will think of new ways to campaign in adherence  to the SOPs for the safety of all,” she stressed.

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