The short video platform by YouTube, called YouTube Shorts is expected to give TikTok some challenge if its reception in India during its beta testing is anything to go by.
The video-sharing platform was reported to have garnered over 3.5 billion views a day.
There is no standalone app for Shorts. The short video platform is present inside the YouTube app.
YouTube Shorts comes with a couple of TikTok-like features including the speed, timer, and countdown, and a multi-segment camera. So, the multi-segment camera lets users string multiple video clips together, users also get to add music to their videos from a large library of songs that YouTube promises will continue to grow with time. The timer and countdown function will let users shoot a video without having to press the button constantly and within a set time frame.
The company head Susan Wojcicki has shared her plans of expanding YouTube Shorts to other markets as well.
“We’re looking forward to expanding Shorts to more markets this year.”
“There’s much more to come, and over the next few weeks and months, we’ll continue to roll out more creation tools and easier ways to watch short videos on YouTube as we listen to your feedback,” YouTube had said that it will also add more features in the future. – AFP