70 mln items sold on Shopee on 11.11

KUALA LUMPUR: Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, wraps up its largest 11.11 Big Sale. Seventy million items were sold on November 11 with 3 times more orders recorded in the 1st hour compared to 2018.

Shopee also delivered on its promise to offer an engaging shopping experience at 11.11 Big Sale. Users returned daily to play and win prizes via Shopee’s collection of in-app games, including its first augmented reality (AR) game Shopee Catch. The games were played over 150 million times in three weeks. In addition, Shopee brought non-stop entertainment to users with 65 million views on
Shopee Live.

The Shopee 11.11 Big Sale in Malaysia treated users to three weeks of unstoppable promotions and entertainment, headlined by nationwide free shipping with a minimum spend of RM11. Brands and sellers on Shopee saw a huge boost to their sales on November 11.

Top-performing brands recorded an average of 5,659 times increase in visits and 740 times growth in orders, while shopping activity peaked over lunch at 12.10 pm, as the sale fell on a working weekday. Biggest gainers include Tefal, Skechers, and Acer who recorded a 3,408-time, 2,870-time, and 1,743-time uplift in orders respectively.

Ian Ho, regional managing director, Shopee said, “We have been charting a strong momentum this year-end sales season. Despite 11.11 being a global shopping festival, Shopee has been able to get this region on board and interested by successfully localising the campaign to suit our users wants and needs.

(standing, from fifth left) Dr Michelle Mah, director, business development & corporate communications, Sunway Medical Centre and Cherine Fong, assistant manager, marketing, Shopee Malaysia together with the celebrities presenting the mock cheque to Ahmad Hurais Mohd Hanafiah, head of corporate collaborations, Makna (standing, seventh left) after the live show.

This year, the e-commerce platform launched its inaugural charity campaign, #ShopeeMAKNA 11.11 Charity Challenge, together with the National Cancer Council Malaysia (Makna). The initiative aims to raise funds for the treatment of underprivileged cancer patients.

Shopee disclosed that it united Malaysians and its partners like Sunway Medical Centre for this cause, and together raised RM114,170 in just three weeks.

To further drive awareness, #ShopeeMAKNA 11.11 Charity Challenge culminated with a live show, aired on Shopee Live. During the show, personalities including Elyana, Farahanim Razak, Rita Datuk Sosilawati, Lia Natalia, As’ad Motawh, Yasmin Hani, Liyana Jasmay, Sarah Hildebrand, Adira Suhaimi, Fahrin Ahmad and Sophia Liana as well as national gymnasts Koi Sie Yan, Jeremiah Loo and Amy Kwan showed their support by taking part in six crazy challenges, voted by Malaysians, to raise funds.

Ho added, “We would like to extend our heartfelt thanks to all Malaysians who have donated and supported us on this cause. As we look forward to wrapping up the year, we call on Malaysians to stay tuned and join in our upcoming birthday celebration — the Shopee 12.12 Birthday Sale.”

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