Behavioural Insights among ways to boost productivity
By:Colinna Radang

KUCHING: The Malaysian Productivity Corporation (MPC) has pledged to continue working with relevant stakeholders to improve organisational productivity in Sarawak.

Sarawak MPC director Nor Hafizah Mohd Arop said it would adopt a number of approaches including Behavioural Insights (BI).

“The BI approach is employed as one of the instruments in the 12th Malaysia Plan for making quality decisions and stimulating innovation in public services,” she said at the Innovation and Productivity Day programme in conjunction with Sarawak Public Service Innovation Month 2022.

“The same goes for the Special Cabinet Committee on Anti-Corruption initiative in enhancing governance, integrity, and anti-corruption, as well as the MPC’s strategic partnership with the Integrity and Ombudsman Unit (UNION), Department of the Premier of Sarawak,” she added.

Nor Hafizah said to support the development of digitisation in the state, MPC is now collaborating with the Sarawak Multimedia Authority (SMA) to improve the efficiency of digital infrastructure regulations in order to reach the aim of becoming a developed state by 2030.

The collaboration includes the execution of the Sarawak State Digital Economy Index (IEDN) 2022, which measures the availability and success of state services online.

MPC, she said, also provides productivity efforts to Sarawak businesses through the Productive Enterprise programme.

This programme involves MPC collaborating with exemplary companies that have produced high innovation projects.

“This joint venture, along with MPC’s strategic partners such as Asteel Sdn Bhd, will help increase the productivity of subsidiaries and vendors by sharing best practices practised by example companies,” she explained.

The Innovation and Productivity Day programme here on Saturday drew 150 participants consisting of industry representatives, local communities as well as representatives from various departments and agencies under the state and federal governments.

The programme, according to Nor Hafizah, is a yearly event organised in conjunction with the Sarawak Premier’s Department and the Sarawak Federal Secretary’s Office.


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