KUALA LUMPUR: Gearing up for Visit Malaysia 2020, Sharp Electronics (Malaysia) Sdn Bhd (Sharp) has inked a Memorandum of Joint Collaboration Partnership with Tourism Malaysia.
The partnership will see Sharp and Tourism Malaysia jointly produce the world’s first 8K Ultra High Definition (UHD) Visit Truly Asia Malaysia 2020 promotional videos and promote Malaysia’s gems to potential tourists through Sharp’s store panels across its global network.
“We are excited to collaborate with Tourism Malaysia to present Malaysia to the world in 8K UHD quality. With innovation as our foundation, especially being at the forefront of Sharp 8K technology, we view this partnership as a golden opportunity to contribute our expertise for the benefit of Malaysia’s tourism aspirations.
“Further to this, our established presence in the region will enable us to carry these jointly-produced videos, presenting Malaysia’s tourism gems, in over 19,500 stores (195,000 TV panels) throughout Sharp’s global network” said Sharp managing director Robert Wu.
Held at the Malaysia Tourism Promotion Board (MTPB) head office, the memorandum of joint collaboration partnership signatories comprised Sharp managing director Robert Wu and MTPB director-general Datuk Musa Haji Yusuf.
Other partners involved in the collaboration with Tourism Malaysia in promoting the Visit Truly Asia Malaysia 2020 include Malaysia Airports Holdings Berhad, Malaysia Airlines Berhad, Air Asia Berhad, Malindo Airways Sdn Bhd and Firefly.
In conjunction with the unveiling of the Visit Truly Asia Malaysia 2020 logo, the ceremony of exchange of memorandum of joint collaboration partnership was also held at the main terminal of Kuala Lumpur International Airport.
It was witnessed by Prime Minister Tun Dr Mahathir Mohamad and Minister of Tourism, Arts and Culture, Datuk Mohammadin Bin Ketapi.
Commenting on the overall performance of the nation’s tourism industry, Tun Dr Mahathir said at the unveiling ceremony that Malaysia had done well by becoming the ninth most visited country in the world.
Regarding Malaysia’s strategy in attracting tourists, particularly from Japan, Tun Dr Mahathir delved into the collaboration with Sharp, one of the nation’s biggest investors.
The Prime Minister highlighted that the brand viewed Malaysia as a hospitable country to invest in, leading to the joint initiative to promote Malaysia.
“We believe this private sector-government partnership is timely to promote Malaysia to the world in 8K quality. Tourism is an important industry and a significant revenue generator for Malaysia with a target of 28.1 million tourists and projected revenue of RM92.2 billion in 2019.
“With the Visit Truly Asia Malaysia 2020 campaign, the country is projecting tourist arrivals of 30 million and revenue of RM100 billion in 2020,” said MTPB director-general Datuk Musa Haji Yusuf at the signing ceremony.
