Awang Tengah (centre) at the virtual launch of MyMudah, witnessed by MPC Sarawak director Sarimah Misman (left) and Ministry of Urban Development and Natural Resources permanent secretary Datuk Zaidi Mahdi (right) .

KUCHING: Digitalisation and automation are paramount to ensure business sustainability, said Chief Minister Datuk Patinggi Abang Johari Tun Openg.

He said the Covid-19 pandemic has shifted the landscape of business operations towards more innovation and productive activities, and this will undoubtedly result in the enhancement of process efficiency and reduce the dependency on labour which will improve productivity of the businesses.

“The adoption of Industry 4.0 technology assumes an important role in ensuring business profitability especially in recovery, restructuring of supply chains and enabling small and medium enterprises (SMEs) to become more competitive, agile and creative,” he said in a text of speech read out by

Deputy Chief Minister Datuk Amar Awang Tengah Ali Hassan at a virtual launch of the Malaysia Mudah (MyMudah) for Sarawak organised by Malaysia Productivity Corporation (MPC) Sarawak and State Economic Planning Unit (EPU).

Abang Johari said Sarawak had spearheaded the digital economy transformation through its five-year Sarawak Digital Economy Strategy

(2018 – 2022). The strategy sets out directions Sarawak can take in order to leapfrog to the digital forefront..

He said by building, developing and scouting best talent that is innovative, digital-savvy and industry-ready would assist in developing the human resource needs for Sarawak’s digital economy in the years ahead.

“The Sarawak government will also be fast-tracking the development in digital transformation and innovation as part of initiatives under Sarawak Economic Action Council (SEAC).

“This bold initiative will boost our economic competitiveness and lay the foundation for Sarawak to become an attractive investment destination in the region,” he said.

The chief minister said at the same time, the state government was also putting in place ecosystems and business friendly policies.

“This will encourage and promote new, quality investments across all economic sectors in Sarawak,” he stressed.

He added the various initiatives developed under SEAC would complement the National Economic Recovery Plan while accelerating the economic recovery and growth in Sarawak to be at par with its counterparts in Malaya and globally by achieving developed-economy status by 2030.

The MyMudah initiative is an initiative taken by the Malaysian government to support the economic recovery by reducing the unnecessary regulatory burdens which hinders business growth amidst Covid-19 crisis.

MPC and Special Task Force to Facilitate Business (Pemudah) will intervene and act as solution provider related to unnecessary regulatory burdens.

The main objective of MyMudah is to assist the industry and business operators from being burdened by the unnecessary regulations and to reduce the cost of doing business.

Through this initiative, policymakers and regulators will be advised to either permanently or temporarily repeal, modify or exempt regulations that are burdensome to the industries and businesses.