PUTRAJAYA: Perusahaan Otomobil Kedua Sdn Bhd (Perodua) officially launched its all-new Perodua Axia model yesterday, with 5,700 units expected to be sold monthly.
Powered by 1.0-litre three-cylinder engine paired to new dual mode continuously variable transmission (D-CVT) gearbox, the new Axia is available in four variants, namely the ‘G’, ‘X’, ‘SE’ and ‘AV’.
All the four variants come with vehicle stability control and traction control, anti-lock braking system with electronic brakeforce distribution, hill start assist and traction control.
Perodua president and chief executive officer Datuk Seri Zainal Abidin Ahmad in a statement said, following the official launch yesterday, Perodua’s focus for the new model are two-fold, namely to maximise deliveries to its customers and to convert previous generation Axia bookings to the all-new Axia.
He said out of the 44,000 existing orders, Perodua was able to convince 13,600 of its customers to convert to the latest model and had received over 6,500 new bookings since Jan 31.
“The value-added features (when compared with the previous generation Axia model) are worlds apart as the all-new model refines all aspects of comfort, space, safety, and aesthetics,” he said, adding about 2,900 customers would be receiving their brand new Axia soon.
For the ‘SE’ and ‘AV’ variants, Axia 2023 comes with power-mode, LED day light running lamp, solar and security film and semi-bucket type with detachable headrest.
The Axia AV variant comes with exclusive features such as a seven-inch thin-film transistor multi-info display, a nine-inch display audio, semi-leather seats and six airbags.
During the media preview of the car codenamed D74A in Sepang last week, Zainal Abidin said the latest entry-level model is a complete evolution from its predecessor in terms of fuel efficiency, which the model can potentially travel up to 27.4 kilometres per litre based on the new Malaysian driving cycle mode.
The tentative price range for the car in Peninsular Malaysia without insurance is between RM38,600 and RM49,500.
For 2023, Perodua is targeting to register sales of 314,000 units and produce 330,000 units.
The car manufacturer also sets a target to attain 45 per cent market share this year. – BERNAMA
