KUCHING: A premium coffee small business typically focuses on providing high-quality, specialty coffee to discerning customers.
These businesses prioritise sourcing and roasting premium beans, often from specific regions known for their unique flavour profiles.
Sipping premium coffee is now quite trending alongside a hipster lifestyle and is loved around the world with many restaurants offering exclusive coffee drinks in their restaurant chain.
In addition to being able to enjoy this beverage, premium coffee restaurants provide an attractive atmosphere for their customers to spend their time on beneficial activities other than work activities such as business discussions.
Starbucks, in this instance, is a company that has made this coffee drink a lifestyle today. Before the arrival of Starbucks, coffee was just a drink that was commonly brewed at home and sold in ordinary shops.
Kafrulnisa Powzi, 32, the owner of Hogeh Coffee, which is now based in Jalan Kampung Tupong Jaya shared the story of her foray into the world of business, starting from 2012 when she sold cosmetic products online, and trading that for coffee drinks on the street.
By offering a variety of coffee options for as low as RM4, customers can now enjoy a cup of premium coffee at an affordable price.
“Among our best-sellers are Cremosa Coffee which is available at a price of RM7, Premium Hazelnut at RM9, and Premium Caramel at a price of RM9,” said Kafrulnisa.
“For non-coffee lovers, we also offer menus such as Chocolica for RM8 and Umami Macha for RM8,” she added.
According to Kafrulnisa, the business’s operating hours are during the day , whereas during weekdays, they operate from 2pm until 6pm, while on weekends, they start operations at 12pm.
“We operate six days a week and we announce our off day a day before the holiday.
“A deep interest in doing business prompted me to take a more drastic step from doing business online and I decided unanimously with my partner to open this Hogeh Coffee franchise,” she said.
According to Kafrulnisa, she was helped by her husband, and her business partner throughout the business operation.
The premium coffee business is based in the Kampung Tupong Jaya area in Petra Jaya, but she doesn’t care about all that because for her she has a strategy that is able to move the business she ventures into.
“My everyday routine is, in the morning, me and my husband refill the stock of our coffee things and equipment, later we both prepare for opening our small stall, and then start serving our customers and in the evening, we start counting our daily sales,” she added.
For Kafrulnisa, the ups and downs in business are always there but wants to continue fighting to earn a living with her beloved husband.
Like other traders, Kafrulnisa is also determined to open Hogeh Coffee branches in other areas around Petra Jaya.
Building a strong brand presence is vital for a small business. Develop a unique brand identity that resonates with your target audience. This includes creating an attractive logo, designing visually appealing packaging, and establishing a consistent online presence through a website and social media platforms. Utilise digital marketing strategies to reach and engage with your target market effectively.
Networking within the coffee industry can be valuable for staying updated on industry trends, connecting with other coffee professionals, and learning about new beans or brewing techniques.
Participating in local events, collaborating with local businesses, and hosting coffee tasting or educational workshops can also help generate buzz and attract new customers.
“Remember, creating a successful premium coffee small business requires a passion for coffee, attention to detail, dedication to quality, and a commitment to providing exceptional customer experiences, ”said Kafrulnisa.
For any inquiries and to make a reservation, coffee lovers can browse Facebook the hogeh coffee tupong _ petrajaya or call Kafrulnisa at 0178501624.
