KUCHING: Sunway Group emerged as the biggest winner with four accolades at the Putra Brand Awards 2019 in Kuala Lumpur.
Sunway was named ‘Putra Malaysian Marketer of the Year’, the highest recognition in this people’s choice award.
In addition, the group also took home three category awards, with Sunway University bagging gold in the Education and Learning Category, Sunway Berhad winning silver in the Property Development Category and Sunway Lagoon receiving silver in the Entertainment Category.
The ‘Putra Malaysian Marketer of the Year’ recognises a Malaysian company, a marketing team, or an individual who has demonstrated overall excellence in marketing and those who have consistently and relentlessly championed innovation and creativity in building their brand. It acknowledges marketers who have challenged the strategies in the market and who have exhibited results, creativity, and overall marketing achievement.
Sunway Berhad executive director Sarena Cheah said, “We are truly humbled and honoured for the wins as these are the people’s choice awards. We are very pleased to have the support and confidence of our consumers and stakeholders which inspire us further to deliver the best.
“We believe a brand is a promise to its stakeholders which is upheld through good and bad times. It is earned through consistency in quality delivery, strong value proposition and product relevance.”
She continued, “Sunway’s promise to build and grow alongside its communities is a long-term commitment. We will continue to invest in the growth of our communities, and promote sustainable development, in line with the 17 United Nations Sustainable Development Goals.”
Founded in 1974, the Sunway brand has grown its footprint as one of the largest Malaysian conglomerates operating across 50 locations worldwide.
Putra Brand Awards was launched in 2010 by the Association of Accredited Advertising Agents Malaysia (4As), in association with the Malaysia’s Most Valuable Brands (MMVB).
Endorsed by Matrade as the Brand Champion Partner and supported by the Malaysian Advertisers Association (MAA), and the Media Specialists Association (MSA) and the Malaysian Digital Association (MDA), the awards aim to recognise brands that connect with consumers through performance, top-of-mind recall, and support, while highlighting High Value Ideas contributed towards a brand’s success.
Putra Brand Awards 2019 utilises a robust consumer research methodology, originally developed by IQ LeanLab, to engage with a minimum of 6,000 consumers in Malaysia to determine Malaysia’s favourite brands within multiple categories.
Consumer responses are captured directly by research company, Ipsos and compiled for endorsement by the Board. Survey respondents rate the brands based on their impression of the brand, their intent to purchase the products of the brand and their forced-choice brand and brands they would recommend to friends and families.
