Tell stories well and build your brand

Date:

KUCHING: Telling a story that attracts the interest of readers is a crucial factor to creating a journalist’s own brand and identity.
Sarawak Media Group (SMG) Chief Executive Officer (CEO) Suhaimi Sulaiman said journalists should not ignore the basic principles of journalism and credibility.

“It is one of the main challenges for today’s journalists in facing the challenges from the changing news industry to remain relevant in the digital age.

“ A journalist should also be a storyteller, that is, write news with colourful and beautiful storytelling.

“How do journalists create their own brand? The writing produced must be equipped with trust, credibility, news that can and always be used, inspiring, fast and accurate.

“While to succeed, we must be ourselves at the same time more creative in creating opportunities and self-worth,” he said in his talk on Pushing Boundaries and Staying Relevant in the Changing Media Industry during the workshop organised by New Sarawak Tribune and Suara Sarawak and held at the Sarawak Multimedia Authority (SMA) hall here on Wednesday.

He also reminded the journalists not to get stuck with only the tried and tested approaches to writing.

“You have to think like an entrepreneur who is good at finding differences in writing that have an impact on attracting readers,” he said.

He added for a task that is not their area of interest, they still have to face and complete it.

“At the same time, you have to sacrifice some time by writing news that you are interested in.

“This is important because to succeed, we have to challenge ourselves to get the best results in our career.

Make sure you are special, always be the main choice and produce the best work with a high spirit of competition,” he added.

Children head home after long treatment

KUCHING: Sarawak Children’s Cancer Society (SCSS) is organising a send-off party for children and caregivers who will finally get to go back home to...

Share post:

Our Opinion

More like this
Related

MPI wants to see Sarawak journos win awards

KUCHING: Journalists from Sabah and Sarawak have not been...

Unimas to study sleep breathing disorders

KOTA SAMARAHAN: A sleep laboratory will be set up...

KGC likely to attract more strategic partners

KUCHING: Over 220,000 Kenyalang Gold Cards (KGC) have been...

Six wayward high-powered motorbikes seized

SIBU: Traffic police here confiscated six high-powered motorcycles due...

Visit discusses collaborative efforts, funding

KUCHING: The Sarawak Research and Development Council (SRDC) received...

Speedy actions save school from totally burning

BETONG: Swift actions by teachers and school staff managed...

Escape poverty through entrepreneurship, locals told

KUCHING: Entrepreneurship is a viable avenue for the less...

Fishing tournament opens for registration

MIRI: Offering a grand prize of RM10,000, the Miri...

Looking forward to more aid

KUCHING: Members of the public are looking forward to...

Roaming dogs: Enforce council by-laws stringently

Pet dogs are a great companion but when they...

UTS to host Participatory Design Conference in Sibu

KUCHING: University of Technology Sarawak (UTS) will host the...

Swinburne takes students on museum tour

KUCHING: Swinburne University of Technology Sarawak Campus’ pilot batch...