MPC director general Datuk Abdul Latif Abu Seman delivers his opening address during the launching.

KUCHING: Industry players and business owners have been urged to use ‘Unified Public Consultation (UPC) Portal’ to bring up the difficulties they encounter in doing business due to unnecessary regulatory burdens.

An initiative by the Malaysian government called ‘Malaysia Mudah (MyMudah)’ is meant to reduce unnecessary regulatory burdens for businesses, and if those in the industries have issues they can forward their concerns to the UPC at

Earlier, Chief Minister Datuk Patinggi Abang Johari Tun Openg represented by his deputy Datuk Amar Awang Tengah Ali Hassan virtually launched the Malaysia Mudah (MyMudah) for Sarawak organised by Malaysia Productivity Corporation (MPC) Sarawak and Sarawak Economic Planning Unit (EPU).

“One of the many initiatives on the road to economic recovery is the introduction of MyMudah with an objective to assist the industry and business operators to overcome bureaucratic regulations and to reduce the compliance costs applicable to companies and businesses,” he said.

He said thus the implementation of MyMudah is aimed at achieving 25 percent or equivalent to RM10-billion reduction in compliance costs in the public sector.

“We are given to understand that among the issues that have been resolved under the MyMudah initiatives included issuance of export permit for floriculture products and processed foods and issuance of ‘Clearance Letter’ by technical agencies regarding the Certificate of Completion and Compliance (CCC),” he said.

He said besides that, among the issues resolved included poultry licence issues related to the construction of modern (closed) poultry farming, and relaxation of regulatory requirements for licensed operators in the tourism industry.

“Therefore, I hope that this virtual session is useful and will further enlighten participants on the myriad opportunities offered by the government in assisting the industry players during this difficult time,” he said.

MPC director general Datuk Abdul Latif Abu Seman said MPC has conducted a series of MyMudah roundtable discussion (RTD) nationwide through digital platform to increase awareness of the public on MyMudah programmes.

“Industries and business owners are facing difficulties in doing business due to unnecessary regulatory burdens and they are encouraged to voice their difficulties and issues through UPC Portal,” he said.

He said issues received through UPC will be analysed by MPC through engagements with the industries as well as the regulators for further recommendations on the best proposed solutions.

“As of Oct 31 this year, more than 300 issues have been registered through UPC portal. To date, 4 RTD online sessions have been conducted in Sarawak involving 15 associations and business community and involvement from 40 participants,” he said.

He added MPC has shifted its focus from manual operations through digitalisation processes in executing the planned activities and supporting the government efforts to assist the industries.

“Among the programmes offered are reviewing and improving state regulatory policies through regulatory good practice development programme, online business virtual advisory services (BVAS), training through webinars to discuss efforts to bounce back post Covid-19, and Business Excellence transformation programmes for organisations,” he said.

He said the initiatives aim to get Sarawak in line with technology Industry 4.0, high-impact business and industry and further boost state productivity to a higher level.

“I am confident that all initiatives under the ‘Sarawak Productive’ programme conducted by MPC together with the state government and local industries will enhance our efforts in making Sarawak a developed state by 2030,” said Abdul Latif.

The launching ceremony also included a sharing session on the accomplishment of MyMudah initiatives from Malaysian Institute of Architects president Datuk Ar Ezumi Harzani Ismail, and a sharing session by Sarawak Economic Planning Unit (EPU) deputy director Rozaini Md Zahir on Sarawak Special Task Force to Facilitate Business (SAMUDAH) and Special Task Force to Facilitate Business (PEMUDAH) secretariat Wan Fazlin Nadia Wan Osman on MyMudah and demonstration of UPC.

Also in attendance were MPC Sarawak Region Office director Sarimah Misman and Ministry of Urban Development and Natural Resources permanent secretary Datuk Zaidi Mahdi.