Carousell collaborates with MDEC


KUCHING: Carousell is collaborating with Malaysia Digital Economy Corporation (MDEC) to jointly roll out the government’s Short-Term Economic Recovery Plan (Penjana) e-commerce initiative, called the Penjana Micro and SMEs (MSMEs) E-commerce Campaign.

According to a press statement, the collaboration is part of its continuous effort to support Malaysian micro-sellers and small-medium enterprises (SMEs).

As more businesses turn to online selling in the new normal, Carousell is well-positioned to offer local businesses greater access to an established, local community of millions of active users through its free, safe and easy-to-use platform.

Tang Siew Wai, Country Head of Carousell Malaysia, said that since the start of the movement control order (MCO), Carousell had worked diligently to support local businesses, especially those hardest hit by the pandemic.

“Thus far, we have developed various initiatives such as #TetapBuka – this was our first collaboration with MDEC, aimed at helping local retailers.

“This latest initiative is now targeted at individuals, home-based sellers and micro businesses, from curry puff sellers to transport service providers, as these are the people who are a big part of the country’s landscape, and we are honored to have this opportunity to continue our partnership with the government through MDEC and lend our support through PENJANA,” he said in a press statement today (September 1).

  Carousell’s initial incentives included free Advertising Credits worth RM100 for 2,000 micro-sellers and SMEs, and attractive seller monetary incentives from various campaigns.

Under the Penjana eCommerce Initiative, Buyer Discount Vouchers are subsidised by Carousell and Penjana online transactions via Carousell Protection, and through this collaboration, MSMEs can benefit from advertising credits, seller incentives, buyer discount vouchers and various marketing assets.

Applications can be submitted at

Surina Shukri, chief executive officer of MDEC, said that consumers had increasingly turned to online purchasing, especially over the last quarter as the Covid-19 pandemic has dramatically changed altered consumer behaviour.

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