Hitz FM announcers Natasha Juan and Yusuf Shukri with their SugarBun burgers and drinks.

KUCHING: SugarBun will be partnering Hitz FM for ‘Hitz Treats of Cash: Celebrating SugarBun 40 Years’ as part of their 40th
anniversary celebration.

The two-week activity invites members of the public to call in to Hitz FM and answer SugarBun-themed trivia questions to win cash prizes up to RM10,000 and SugarBun cash vouchers.

There will be 10 questions per day and for every correct answer, the caller will receive RM100.

But if the caller answers wrongly, the amount will be snowballed to the next caller. Additionally, callers may also win SugarBun cash vouchers during the quiz.

Hitz FM announcers Natasha Juan and Yusuf Shukri with their SugarBun burgers and drinks.

“The on-air radio quiz is a fun way for the public to learn more about SugarBun as the trivia is based on SugarBun’s historical facts, menus, locality and current news.

“Coinciding with Malaysia Day, we believe it is important for the general public to appreciate the foundation of their own local brand,” shared SugarBun Supplies and Logistics marketing manager Helong Ajang.

As part of the festivities, SugarBun will also have a two-week long Malaysia Day Promotion.

The promotion entitles all customers to purchase a classic beef burger with a 16Oz Soft Drink Combo for RM4 (subject to six percent SST).

This Malaysia Day promotion is available at all participating SugarBun outlets in East Malaysia. Both ‘Hitz Treats of Cash: Celebrating SugarBun 40 Years’ and SugarBun Malaysia Day Promotion will run from Sept 16 until Sept 29.