Celebrating multiculturalism makes business sense

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This is an aspect of why multiculturalism can be so captivating. Photo: scv.com.my

By Martin Yee

With its diverse population and rich multicultural fabric, Kuching (also other towns in Sarawak) possesses a unique opportunity to celebrate the vibrant tapestry of races and cultures that define it as a city.

However, a concerning trend can be observed, where events and celebrations often revolve around specific communities. I am not saying that these were carried out intentionally; far from it. It’s just that there seem to have been inadvertent neglect of the broader multicultural essence of Kuching.

The focus on a few prominent happenings, such as the Mooncake Festival or Dayak festivals, hampers the city’s inclusivity and fails to showcase the true diversity that the city has to offer.

It is high time for both the government and private sector to embrace a more inclusive approach, where the city’s vibrancy becomes a celebration of unity and diversity.

The multicultural nature of Kuching is one of its greatest strengths. Some have even argued that it is its main strength, its backbone. What would Kuching be (or Sarawak for that matter) without multiculturalism. It is, after all, a melting pot where different ethnic groups such as the Malay, Chinese, Indian, Iban, Bidayuh, and others, coexist harmoniously.

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Each community brings its distinct traditions, customs, and festivities, contributing to the vibrant cultural landscape of the city.

However, when events predominantly focus on specific communities, the opportunity to foster cross-cultural understanding and appreciation is missed.

Multi-ethnic street parades that celebrate something special is always a crowd pleaser.

To truly unlock Kuching’s potential and showcase its vibrant multiculturalism, events and activities should embrace an inclusive approach that celebrates all races and cultures.

This requires a shift in mindset, where event organisers actively seek diversity in their programming and ensure representation from various communities.

By weaving together the threads of different cultures, Kuching can create diverse experiences that captivate residents and visitors alike.

The government and private sector can play a crucial role in fostering inclusivity within Kuching’s vibrancy.

They can actively support and promote events that showcase diversity, encouraging organisers to collaborate across communities and create opportunities for cultural exchange.

This can be achieved through financial support, resource sharing, and providing platforms for cross-cultural collaborations.

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Furthermore, the government can establish guidelines that encourage event organisers to incorporate multicultural elements in their programming.

Kuching Waterfront around this picturesque Darul Hana Bridge can easily be utilised for some creative multicultural events.

By setting expectations for inclusivity and diversity, Kuching can create an environment where event organisers are motivated to explore and represent the various cultures that make up the city’s fabric.

This can be done through grant criteria, permit processes, or even the establishment of multicultural committees that provide guidance and support to event organisers.

The private sector should also embrace an inclusive approach by sponsoring and supporting events that promote multiculturalism.

By recognising the value of diversity and the positive impact it has on the community, businesses can contribute to the development of a vibrant, inclusive city.

Sponsoring events that highlight the traditions, arts, and cuisines of different cultures not only showcases their commitment to diversity but also creates a platform for cross-cultural engagement and understanding.

Moreover, Kuching’s educational institutions can play a role in fostering multiculturalism by incorporating cultural exchange programmes and activities into their curriculum.

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By exposing students to different cultures from a young age, Kuching can cultivate a generation that celebrates diversity and appreciates the richness of multiculturalism.

This can further contribute to the development of a city where inclusivity is ingrained in its fabric.

The views expressed here are those of the writer and do not necessarily represent the views of the New Sarawak Tribune.

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