Chieng toasts life assurance industry role

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Chieng (centre), Sassedaran (on his right) with others jointly poke a bunch of balloon to officiate at the event.

SIBU: Life assurance and family takaful are the cornerstones of financial security and stability in society, said Bukit Assek assemblyman Joseph Chieng.

“They empower individuals to face life’s uncertainties with confidence and resilience.

“The role as professionals in this field goes beyond the transactional; it is deeply rooted in compassion and the desire to protect and uplift the lives of those they serve.”

Chieng made these remarks at the 20th Akard Award presentation  by the National Association of Malaysian Life Insurance and Family Takaful Advisers (Namlifa) Sibu branch here Saturday (Sept 30).

A total of 66 life assurance professionals and financial advisers from various insurance companies received the award at different levels ranging from Akard Personal Gold to Akard Mega Million Agency.

The Akard awards symbolise the highest honour in the Malaysian life insurance industry, representing professionalism, high quality services, excellent leadership, integrity and ethical standard of the recipients.

Chieng said the Akard awards have a long-standing tradition of recognising excellence in the field of life assurance and family takaful advisory.

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He said this event serves as a testament to the efforts of individuals and organisations who work tirelessly to protect and secure the financial future of countless individuals and families.

Chieng also commended the award recipients for their dedication and commitment to their profession.

“As we celebrate the 20th Akard awards, we honour not just the individual achievements of those being recognised but also the collective dedication of the entire life assurance and family takaful community.

“Your work touches the lives of countless individuals and families, helping them navigate life’s uncertainties with confidence and resilience.

“I want to extend my gratitude to all the life assurance professionals and family takaful advisers for your dedication, hard work, and commitment to making a difference in the lives of others.

“I am confident that the Akard awards will continue to inspire and motivate excellence in our industry for many years to come,” Chieng added.

Among those present were Namlifa national president G. Sassedaran, Akard chairman Chew Siew Lay, Namlifa Sibu chairman Ralikrishnan Wong and organising chairman William Kong.

Chieng (second from left) hands over an akard award to one of the recipients while Wong (left) and Kong look on.
Kong (third from right) hands over a souvenir to Chieng.
Chieng (standing third from right), Sassedaran (on his left) posing for a photo with some of the awardees.

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