Jom Ke Sarawak tourism campaign launched


KUCHING: A new domestic tourism campaign, ‘Jom Ke Sarawak’ (JKS), was launched on Friday (Oct 15), offering 16 discounted tour packages.

The ‘buy now, travel later’ campaign, in which trips can be book conveniently through the Shopee Malaysia platform, is a joint collaboration between the Sarawak Tourism Board (STB), Sarawak Tourism Federation (STF), Association of Sarawak Inbound Agencies (Asia) and Shopee Malaysia.

Sarawak Tourism, Arts and Culture Minister Datuk Seri Abdul Karim Rahman Hamzah said this was the first interstate campaign launched during the Covid-19 pandemic.

“The JKS campaign is definitely ideal, even more so with the attractive packages starting from as low as RM176 for a three-day, two-night stay,” he said when officiating at the launch at the Borneo Convention Centre Kuching here.

“Of course, with the interstate travel ban lifted, the safety of both locals and travellers will continue to be our main priority.

“Stringent Covid-19 standard operating procedures (SOPs) will continue to be enforced and observed in every destination within the state.

“All tourists must be fully vaccinated and must also produce a negative RT-PCR or RTK Antigen test result. Children below the age of 18 entering Sarawak with their fully vaccinated parents will be exempted from quarantine.”

Meanwhile, STB chief executive officer Sharzede Salleh Askor said the JKS campaign signified the revitalisation of the local tourism industry and economy.

“With interstate travel now allowed, Sarawak invites you to come over with your family and friends to visit our beautiful land and to discover our many marvels of Culture, Adventure, Nature, Food And Festivals (CANFF).”

For the Kuching tour packages, she said travellers could visit the award-winning living museum at Sarawak Cultural Village, or a chance to get acquainted with the orangutans at Semenggoh Wildlife Rehabilitation Centre, while travellers to Sibu could discover the many hidden wonders of Sarawak’s countryside in the central region, namely in Bintangor, Sarikei, Dalat and Mukah.

“For nature and adventure lovers, the Miri tour packages will let you explore our iconic Gunung Mulu National Park, recognised as a Unesco World Heritage Site and Niah National Park, plus the opportunity to enjoy the serenity of the Bario Highlands.”

She added that as the country transitioned into the endemic phase, the state’s tourism stakeholders had been actively preparing to offer the best travel experience for tourists and ensure that all relevant SOPs are followed.

Also present were the ministry’s permanent secretary Hii Chang Kee, STB deputy chief executive officer Yusfida Khalid, STF president Audrey Wan Ulok, and Asia president Philip Yong.

For the JKS campaign, bookings are now open until Dec 5, and the travel period starts from Oct 15 to Dec 15.

To find out more, visit

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