KUCHING: The one of a kind campur (mix) culture of Malaysia has inspired the creation of Nasi Lemak Pizza and the campaign tagline of ‘Rasa Campur, Lagi Bes Bersama’ as a special homage to the country’s rich and unified cultural diversity.
Pizza Hut draws inspiration from Malaysia’s rich culture and love for everything fusion in their lives, ranging from cuisine to language and way of living, including food, as Malaysia celebrates its riveting ethnic diversity by mixing and merging various cultural influences to create new Malaysian fusion food that is uniquely delicious.
Chief marketing officer of Pizza Hut Malaysia, Emily Chong, said that Malaysians are better when we campur things together.
“Therefore, Nasi Lemak Pizza is the example of how we campur things in our lives, mixing everything together and merging in unity — just like our Nasi Lemak Pizza — a harmonious combination of pizza and nasi lemak,” she said in a press statement on Monday (June 15).
To kick off the campaign, Pizza Hut paid tribute to its fellow competitors whom have embraced the Malaysians campur culture in their special and exciting ways — for example — McDonald’s Malaysia with their ‘Nasi Lemak Burger’, Marrybrown with its ‘Nasi Lemak Ice Cream’, and many more.
The campaign will run until August 31, in lieu with Merdeka Day, in celebration of our beautiful fusion culture that has enriched our unique and diverse nation.
Created by Pizza Hut Malaysia’s Food Innovation Technologist team, the Nasi Lemak Pizza features signature pizza topped with spicy sambal with a kick, perfectly paired with crispy chicken chunks and nasi lemak must have condiments such as anchovies, peanuts and cucumbers.
“The pizza further delights your taste buds with a golden pocket filled with fragrant coconut flavoured chicken and delicious cheesy goodness — and it is truly a must try for all nasi lemak lovers out there,” the statement said.
Thus, the public can indulge in the Nasi Lemak Pizza ala carte at RM38.90 and also via various meal combos with the starting price of RM40.90. Aside from that, Pizza Hut also introduced, to complement the pizza, a delicious drink called soda bandung, which is a new take on the classic sirap bandung with a fizzy twist.
“Now that the government has allowed restaurants to resume dine-in services, selected Pizza Hut outlets has opened its doors since June 1, and providing a safe, worry-free dining experience to all their customers.
“With diligent safety protocols in place, Pizza Hut ensures the health and safety of all diners and staff by implementing strict hygiene and quality standards in compliance with state guidelines,” the statement said.
The Nasi Lemak Pizza promotion is available at all Pizza Hut stores from June 15 until August 31 for both dine-in and online order (delivery and online takeaways) or while stocks last.
Opt for Pizza Hut’s ‘No-Touch Delivery’ and ‘No-Touch Takeaway’ at Pizza Hut app or website to enjoy the pizzas in the safest contact-free manner.
For more information, visit www.pizzahut.com.my.
