KUCHING: The newly launched PROTON S70, the national carmaker’s C-segment offering has received over 4,000 bookings since its introduction last month.
PROTON deputy chief executive officer Roslan Abdullah said this showed the immense trust and excitement by customers for the new car model.
He said this in his speech when officiating at the PROTON S70’s launch in Sarawak at a leading mall here on today(Dec 20).
“It has been a remarkable year for PROTON, with many milestones achieved. Now, we are thrilled to officially launch the PROTON S70 in Sarawak.
“One of the most popular models amongst Sarawakians previously has been the PROTON Saga. Now, with the launch in Sarawak, we can’t be any more excited for our East Malaysians to own a PROTON S70 of their own,” he said.
The S70 is available in four variants – Executive, Premium, Flagship and Flagship X.
On-the-road (OTR) prices without insurance for East Malaysia for the variants are RM75,800, RM81,800, RM91,800 and RM96,800 respectively.
The top two variants are equipped with the “Hi PROTON” voice command, providing features such as online navigation, online music streaming and weather forecasts via a 12.3-inch infotainment head unit.
Additionally, the PROTON Link app allows for remotely starting the engine to cool down the cabin.
In terms of safety, the car model has been awarded a 5-Star safety rating by ASEAN NCAP (New Car Assessment Program). It boasts a comprehensive list of safety features including 6 SRS airbags and an extensive array of 13 Level 2 Advanced Driver Assistance System (ADAS) features.
These encompass both active and cognitive safety systems with notable features such as Autonomous Emergency Braking (AEB), Intelligent Cruise Control (ICC), Traffic Sign Information (TSI) and Lane Change Assist (LCA). The Tyre Pressure Monitoring System (TPMS) ensures driver peace of mind and 360 Camera with 3D Display for parking convenience.
The first 3,000 buyers of the S70 who register their vehicles by February 29, 2024 will enjoy additional perks.
Those who opt for the Flagship X variant will receive an aero kit valued at RM3,130, while Premium and Flagship variant customers are eligible for a RM500 service voucher.
