KUCHING: Malaysian companies, especially from Sarawak, are encouraged to use the facilities provided by the Malaysia External Trade Development Corporation (MATRADE) to promote their products and services and expand their overseas market reach.
Its deputy chief executive officer, Sharimahton Mat Saleh said MATRADE leads efforts in the internationalisation of Malaysian halal products and services.
“The Malaysian International Halal Exhibition (MIHAS), which is dubbed as the largest Halal trade event in the world, remains the main event for MATRADE to promote the export of Malaysian halal products and services.
“MIHAS is an excellent trading platform for halal manufacturers, suppliers and distributors from all over the world to gather, meet, network and do business,” she said when speaking at a seminar on Halal Potential and Market Readiness for Halal Products.
The seminar was organised by MATRADE at the Riverside Majestic Hotel, here yesterday to raise awareness and a deep understanding of the global halal market as a future growth driver. In addition, seminar participants were also exposed to the best strategies in promoting halal products.
She said MATRADE would organise 252 programmes next year to help national companies get involved in export activities.
Meanwhile director of MATRADE Sarawak, Zamzuri Mohamed said MATRADE Sarawak would continue to establish strategic cooperation with various ministries, agencies, trade associations and chambers of commerce in carrying out export-based activities, which can open up more market access and increase export opportunities for the Sarawak business community.
“MATRADE has a good working relationship with the Sarawak Ministry of International Trade, Industry and Investment (MINTRED) in helping to increase the marketability of products produced by Sarawak companies to the international market,” he added.
Also organised in conjunction with MIHAS 2023 is the International Sourcing Programme (INSP) where MATRADE brings foreign buyers to Malaysia to hold business matching sessions with Malaysian companies.
The 19th edition of the Malaysia International Halal Exhibition (MIHAS) will be organised from Sept 12 to 15, 2023 with the theme “Leading the Halal World”. The next edition will be organised as a hybrid at MITEC, Kuala Lumpur.
Also present during the seminar were assistant secretary of MINTRED Ho Chia Mei and other distinguished guests.
