KUCHING: The Sarawak Tourism Board (STB) has just concluded three of its four major German city roadshows to promote Sarawak.
The six-day roadshow tours, which began on Sept 19 and end tomorrow (Sept 24), have received overwhelming response from the travel agents.
“The German roadshow series is a collaboration with Tischler Reisen AG, a local wholesale agent who is very active and has extensive experience with the German market for more than 45 years in handling large tourist groups and creative long-distance travel offers.
“Sarawak Tourism Board affirmed its commitment to promoting Sarawak in the German market with intensive roadshows in Freiburg, Stuttgart, Ulm, and Regensburg,” STB said is statement.
It said eight tourism players from several countries attended the roadshows, including the Ministry of Heritage and Tourism Oman, Bahrain Tourism, Abu Dhabi, Anantara Iko Mauritius, Beachcomber, Tourism Shizouka, Herget Representation & Networking GmbH, and Thailand Tourism.
“Some of the players have their representatives present, including Tourism Oman represented by Gulf Air in the Frankfurt office and Tourism Shizouka.
“The programme included informative presentations for travel trade partners in Germany and a networking session about current tourism product updates in Sarawak,” STB said.
STB assistant manager for Europe and Oceania market Pauline Lim while speaking at the event said that they are glad to be closer to their industry partners to highlight the Sarawak’s tourism experience.
“And to talk about the new updates from Sarawak and other key attractions to over 100 travel trade partners in Germany.
“We anticipate a good season in the coming years in Sarawak, together with the increased airlifts, in what we call, Sarawak has more to discover,” she said.
For the record, before the pandemic, Sarawak recorded more than 6,500 visitors from Germany in 2019.
However, during the pandemic years to the present, the number of visitors from European countries dropped tremendously but has shown an increase since May this year.
STB during the event presented its five key pillars in tourism attractions: Culture, Adventure, Nature, Food, and Festival (CANFF) highlighting longhouse experience; adventure caving in Mulu UNESCO sites; wildlife experience in Bako National Park; cycling adventure; and leisure activities in the Old Kuching Smart Heritage sites.
