Carlsberg lends helping hand to underprivileged

Some 8,000 underprivileged Malaysians nationwide, or 2,000 families, have benefitted from Carlsberg’s ‘Celebrate Prosperity, Cheers for Tomorrow’ food aid campaign.

KUCHING: Carlsberg has stepped in to provide essential food items to 8,000 underprivileged Malaysians nationwide impacted by Covid-19 and flash floods.

This followed Carlsberg’s pledge of RM1million through its ‘Celebrate Prosperity, Cheers for Tomorrow’ food aid campaign.

In partnership with the Sun, Star Foundation, Yayasan Nanyang Press, The Borneo Post, and See Hua Daily News, Carlsberg provided RM500 worth of food supplies each to 2,000 families whose livelihood was impacted by Covid-19 and flash floods.

Needy individuals from the low-income (B40) group, orphans, as well as families with a single parent or members with disabilities (OKU) were prioritised.

The ‘Celebrate Prosperity, Cheers for Tomorrow’ food aid campaign has benefitted Malaysians of all races, and the majority of them are from Sarawak, Selangor, Sabah and Pahang.

Of those assisted, 800 recipients are from the B40 income group, 424 are single parents, 415 are or have family members in the OKU category, 348 are flood survivors and 33 are orphans.

Tony Tuan, a Kelabit native of Sarawak who is self-employed and impacted by the Covid-19 said, “I will utilise the food aid fund to purchase groceries for my wife and two kids, which should sustain us for more than 10 days with the amount received from Carlsberg Malaysia.”

Meanwhile, 51-year-old Koh Hooi Siang from Kajang, Selangor said losing her husband to a sudden heart attack in 2016 had financially impacted her family.

“Being a single mother of three and caring for my elderly folks, I had to take on two jobs to feed my family. Unfortunately, I lost my jobs due to the pandemic and sought to deliver home-cooked meals to make ends meet.”

Loo Wun Joung, 46, a night market peddler from Lumut, Perak and a father of four said, “I am grateful for the RM500 food aid which we will be putting to good use to buy daily necessities for my children.”

Carlsberg Malaysia managing director Stefano Clini said they were humbled by the gratitude shown and kind words expressed by the food aid campaign recipients.

“These RM1million worth of food aid has not only put food on the table but also given a ray of hope to lives amid this trying time. We would like to thank the relentless support from our media partners and together, we are living our purpose of ‘Brewing a Better Today and Tomorrow’.”

This campaign is the second Covid-19 relief effort by Carlsberg Malaysia to support Malaysian communities in its efforts to mitigate the effects of the pandemic.

The first campaign was ‘Safer Schools’ where Carlsberg Malaysia pledged RM1.5million through its flagship community project, ‘Top Ten Charity Campaign’, to provide a safer learning environment for one million school children nationwide by donating thermometers and disinfection services to 680 Chinese and Tamil schools.

More information can be found at regarding the brewer’s efforts amid the pandemic to help consumers, customers, and communities to weather these difficult times.