KUCHING: Farm Fresh Berhad officially launched its new venture in the food and beverage (F&B) space with ‘Jom Cha by Farm Fresh’ at its outlet in IOI City Mall, Putrajaya.
Jom Cha made its debut in the market in August last year with its first outlet in 1 Utama, Kalang Valley and it has expanded to 22 outlets across Malaysia.
Jom Cha offers a fantastic range of distinctive flavours, starting at just RM5.80 and its focus is on creating exquisite flavours using the highest quality of ingredients while keeping prices affordable.
Offering a total of 19 varieties of drinks under six different categories made mostly with Farm Fresh milk and yogurt, Jom Cha has also expanded its menu to fresh milk-based soft serve with a variety of toppings to choose from.
Chief executive officer of Farm Fresh Jom Chan Sdn Bhd Eddie Lim said Jom Cha strongly believes in the Farm to Cup concept that it offers.
He explained that the quality of the dairy product used in its drinks and soft serve comes from Farm Fresh which is Malaysia’s number one choice of dairy milk beverage, adding that it carefully curates the ingredients that go into the drinks.
“That is the extra points that set us apart from other brands in the market. We do not compromise the ingredients we put in our products to ensure customers could taste the difference and would always come back for more.
“We are very new in the market, but the name Farm Fresh resonates well with a lot of people. Jom Cha leveraging on the strong brand equity of Farm Fresh will give us the advantage as its in-house brand.
“We believe in what we’re offering and the steady increase in the total sales from when we first started shows the growing love our customer have for us,” he said in a press statement today (Feb 16).
Lim disclosed that Jom Cha aims to extend rapidly in malls and outlets over the next three years with the target of 300 outlets and achieving 100 outlets by the end of this year.
Meanwhile, group managing director and group chief executive officer of Farm Fresh Berhad Loi Tuan Ee said the birth of Jom Cha started because the firm wanted to create extra revenue for its own home dealers as well as Farm Fresh as a company.
“We believe in the quality of our milk and so many brands out there are already using our milk. We saw an opportunity and would like to elevate our game mixing our dairy-based products with boba.
“We are focusing on expanding even more through a franchisee programme and we are excited to make it happen,” he said.
