KUCHING: Digi Telecommunications Sdn Bhd (Digi) celebrates the spirit of patriotism with the ‘Kita Buatan Malaysia’ campaign in conjunction with the nation’s 63rd year of independence.
“Digi aims to instil national pride and rally Malaysians to support these home-grown businesses by leveraging on digital technology.
“We are assisting these local brands to extend their reach to more potential customers by giving their businesses an online presence,” it said in a statement issued on Saturday.
This is made possible through the MyDigi app, Digi’s own digital hub that will connect small businesses to Digi’s 10.6 million strong subscriber base and Shopee’s ‘Buatan Malaysia’ dedicated microsite.
Digi’s head of marketing services, Bernard Lee said that every decision to buy local is a choice to support and trust the brands that have come to life in our own backyards.
“We want to honour our home-grown businesses that have all persevered in these uncertain times and support their business by bringing them onto the online sphere.
“By helping to digitalise their businesses, we are providing them the opportunity for their brands to be discovered by new customers across Malaysia and other parts of the world without having to invest in an online presence,” he said.
This campaign will culminate with the Shopee, Domestic Trade and Consumer Affairs Ministry (KPDNHEP) and Digi Buatan Kita online sale — the largest local products sale in Malaysia featuring local brands on September 16 this year.
Shopee’s regional managing director, Ian Ho welcomed Digi’s partnership as the e-commerce platform believes in the need to bring Malaysians together to support home-grown brands.
“This is our second year running the Buatan Malaysia Campaign on Shopee. Earlier in July 2020, we launched the campaign with 11,500 products but in just one month, the assortment has grown to over 26,000 products.
“These are good quality products ranging from halal-food to home appliances, motorcycles, clothing, cosmetics and more. As Malaysians uphold the Malaysia Prihatin theme this Merdeka, we hope that they would also be discerning in their choices when they shop.
“We call on Malaysians to join Shopee, Digi, and the Ministry of Domestic Trade and Consumer Affairs in thinking, choosing and buying Malaysian-first,” he added.
In another development, Digi is also rewarding its customers through Digi Gemilang sales which offer exclusive deals and specially-curated offerings in line with the upcoming Merdeka and Malaysia Day festivities.