BY NURIN YUSRINA
KUCHING: Small business owners found a new lease in life through social media, utilising the platform as means to market their products.
This, they said helped their business to stay afloat despite only operating on a limited basis due to the current movement restrictions during the Covid-19 pandemic.
The owner of Daysya Satay, Syukri Suhardy said initially his business had slowed down at the beginning of the pandemic with the imposition of the first movement control order (MCO) last year.
“My stall had been shut down for months now and I needed to think of alternative ways to run my business.
“That is when I realised that using social media is the ideal approach to improve our sales. I have been using Facebook as my primary platform for the most part.
“We were able to advertise our satay to the general public thanks to the marketplace function, and as a result, we were able to get more customers,” he told New Sarawak Tribune.
Syukri said currently, he only provides take away services from home for his customers, adding that he hoped that the current restrictions would be relaxed soon.
“We are hopeful that the current situation would improve, allowing us to reopen our stall and continue the joy of seeing customers,” Syukri said.
Meanwhile for the owner of Laparpool Kitchen, Rosmadi Suhaili, he said the best opportunities are usually found during difficult times.
“I feel that home-based food business is the best kind of business at this moment. People are more likely to buy food online since it reduces their mobility and allows them to adhere to the movement restrictions.
“They are also willing to pay for food delivery services, which makes my job of delivering the food to them easier,” he said.
He added that he is grateful that social media platforms like Instagram and Facebook exist adding that it was the reason that he decided to start his business.
“It (social media) provides a lot of value to us when utilised responsibly, and even at times like this, we should all realise the greater good that technology can do,” Rosmadi said.