KUCHING: Malaysia’s leading fully integrated media group Media Prima Berhad (Media Prima) and Sarawak-based news publisher SV News Sdn Bhd (SV News) have embarked on a strategic collaboration to enhance media services and content in Sarawak.
The two parties inked a memorandum of understanding (MOU) at the new State Legislative Assembly (DUN) Complex here, yesterday.
The collaboration with SV News’ publications, namely, Suara Sarawak and New Sarawak Tribune, involves leveraging Media Prima’s integrated media platforms for mass reach and experience in news publishing, educational content, broadcasting operations, content creation, and digital consulting.
“The overall areas of collaboration will include human capital development, technical know-how, news production, content exchange, marketing and distribution of educational content for primary and secondary students, as well as marketing and promotion of Sarawak’s local and international events,” revealed Media Prima group managing director Datuk Kamal Khalid.
“This partnership between Media Prima and SV News will further enhance the quality of coverage,” he said.
As a start, Media Prima and SV News have already collaborated in various activities which include the distribution of Berita Harian’s (BH) educational content, BH Didik, BH Minda, and BH Skor, in Suara Sarawak, and New Straits Times’ educational content, NST School Times, in New Sarawak Tribune.
“This collaboration is a strategic step to open a new chapter which can strengthen local and national media relations,” said SV News chief executive officer Dr Jeniri Amir during his speech.
“We play an important role not just to bridge the information gap, but also to unite the people in the context of nation building,” he said, expressing his hope that fresh reporters could be trained via this collaboration as well.
Witnessed by Chief Minister Datuk Patinggi Abang Johari Tun Openg and Media Prima group chairman Datuk Syed Hussian Aljunid, the MoU was signed by Jeniri and Kamal.
Also present at the event were Transport Minister Datuk Lee Kim Shin, Tourism, Arts and Culture Assistant Minister Datuk Sebastian Ting, Youth and Sports Assistant Minister Datuk Snowdan Lawan, Assistant Minister in the Chief Minister’s Department Abdullah Saidol, and several assemblymen.