KUCHING: Redefining Global Tribes, Sarawak’s latest global branding campaign, is issuing a challenge to Business Event (BE) planners and associations around the world to increase the impact of their events on their professions and economy, and change the very definition of how and why a Business Event is designed.
Taking place on August 19, We Are Global Tribes-Redefined Business Forum unites 100 decision makers from national and international associations, industry partners, government agencies, and media for a highly charged panel discussion on the correlation of global tribes and successful Business Events which can leave a legacy for Sarawak in the nation and the region.
In this mission, Sarawak Convention Bureau (SCB) welcomes a carefully selected panel of partners who have the capability to redefine business events and which can light the path for associations, business event planners and industry media to venture down unconventional paths.
Chief Operating Officer of SCB, Amelia Roziman said: “Sarawak itself is very unconventional in many ways because it is an unusual mixture of nature, culture, modern development and heritage.
“This unusual appeal synergises with the vision of Place Borneo which fully understands Sarawak’s extraordinary positioning as a place where business and adventure meet.
“Diverse cultures in Sarawak allow possibilities for event organisers to venture into different themes which are less-favoured by homogeneous societies, thus creating more options for the unique and outstanding to come into play,” said Managing Director of Place Borneo, Mona Abdul Manap.
The Business Forum is followed by the public event, “Tribal Warrior Challenge”, which stages the celebration of Redefining Global Tribes 3-day familiarization (FAM) trip spearheaded by SCB to elevate the state’s appeal to international Business Events buyers.
For more information about the Redefining Global Tribes campaign, email jemima@sarawakcb.com or call 082-242516, and to find out how you can join the Tribal Warrior Challenge as a member of the public, head to www.tribalwarrior.my.
