Marketing Lead, Shopee Malaysia, Lok Weng Lum (left) Head of Enablers & Demand Generation, E-commerce Division, Malaysia Digital Economy Corporation (MDEC), Prasad Babu, (second left) Chief Executive Officer, Al-Ikhsan Sports Sdn Bhd Vach Pillutla, (second right) and Online Manager, Gadget Velocity Gan Poe Yee (right), at the Shopee Penjana Mid-Point Review and launch of 9.9 Super Shopping Day at Shopee Malaysia's headquarters in Kuala Lumpur.

KUCHING: The Ringgit-to-Ringgit voucher has been enjoyed by close to two million Malaysians who took advantage of the savings and cashback on home and living, health and beauty, toys, groceries, automotive, mobile and gadgets.

The voucher funded by Shopee and the government via Malaysia Digital Economy Corporation (MDEC) for the Short-Term Economic Recovery Plan (Penjana) Shop Malaysia Online initiative has generated over RM200 million in sales by local retailers and traders on the e-commerce platform as of August 31.

According to Shopee’s regional managing director, Ian Ho, the e-commerce platform refreshes the Shop Malaysia Online initiative with a new theme weekly to keep things exciting for consumers.

9.9 Super Shopping Day Shopee Poster

“By doing so, we are also effectively ensuring that we provide equal support to sellers from various sectors,” he said in a statement issued yesterday (Sep 7).

He furthered explained that to make it easier for Malaysians to identify homegrown sellers, Shopee had created the “Local Seller” tag, which would appear under all items sold by local businesses that qualified for Shop Malaysia Online.

“A lot of thought has gone into executing this Penjana e-commerce initiative so people will keep coming back to support our local retailers.

“For instance, we introduce cashback vouchers that reward consumers when they complete a purchase from local retailers, thereby encouraging repeat purchases that drive sustained growth for our sellers and brands.

“That is how we keep the economy moving and this is highly beneficial to local sellers,” added Ho.

Penjana MSME E-commerce campaign poster

Shop Malaysia Online follows another successful collaboration, the Penjana Micro, SMEs (MSMEs) E-commerce Campaign which is the government’s other Penjana e-commerce initiative implemented by MDEC and Shopee that provides over RM1,500 in perks each for Malaysian MSMEs new to Shopee.

It has since benefited over 38,000 sellers to date, with participating MSMEs recording an average uplift of 162 percent in their daily sales after joining the campaign.

As the Shop Malaysia Online initiative enters its final leg, Shopee is ramping up its efforts to rally consumers to do their part and support Malaysian businesses for economic recovery. This includes a Penjana platform takeover on September 16 in celebration of Malaysia Day.

The e-commerce platform has also gone one step further to boost local sellers in the Shop Malaysia Online initiative via 9.9 million Penjana vouchers that also bring greater savings for Shopee users.

Ho explained that this was in line with one of Shopee’s three key commitments for 9.9 Super Shopping Day. Aside from supercharging economic growth and recovery, Shopee will also strengthen its ecosystem to make buying and selling online even more easy and convenient while delivering a super shopping experience by bringing users the largest collection of entertainment and deals.

Penjana shop Malaysia Online poster

From Monday (Sep 7) till (Sep 9), Shopee will be adding more value to consumers by bringing down the minimum spend for free shipping to RM9, offering 50 percent off vouchers and RM9 deals daily during Shocking Sale. Malaysians also stand to win prizes worth up to RM99,000 through Shopee Games, including 9 units of Samsung Galaxy Note20 when they play Shopee Farm.

For a memorable countdown to 9.9, don’t miss the Shopee 9.9 Super Show featuring games, performances and acts by a star-studded lineup including Ernie Zakri, Datuk Aaron Aziz, Ayda Jebat, Alif Satar, Wany Hasrita and many more.