SMEs are encouraged to leverage digital platforms for growth opportunities during Ninja Van Malaysia’s inaugural panel discussion
KUALA LUMPUR: Ninja Van Malaysia, a tech-enabled express logistics company, recently organised its first-ever panel discussion titled Meeting Modern Consumer Demands in collaboration with Signature Market, EasyStore, and PayRecon. The session highlighted the current e-commerce trends and aimed to provide a holistic take on solutions and strategies that enable Small and Medium-Sized Enterprises (SMEs) to grow in the digital marketplace.
According to The E-commerce Southeast Asia (SEA) Barometer Report, a study conducted by Ninja Van Group and DPDgroup, online shopping provides consumers with a broader range of brands to choose from and the convenience of making their purchases remotely, with 94% of online consumers in Malaysia already shopping across Asia.
The study also revealed that customers rely on online reviews to assist in their purchasing decision. In Malaysia alone, 93% of consumers share their online feedback on a purchased product while 83% choose brands based on social media influencers. This consumer behaviour is a strong signal for online retailers to expand their business globally and digitally to attract a more extensive customer base.
Fariz Maswan, Head of Sales and Partnerships at Ninja Van Malaysia, says, “SMEs must leverage digitalisation to increase efficiency, streamline processes, and adapt to changing consumer behaviour more quickly. When it comes to online shopping, consumers expect a seamless experience. Therefore, supply chain companies play a key part in delivering hassle-free services. At Ninja Van Malaysia, we are committed to enhancing our products and services to help SMEs succeed. Our goal is to enable the growth of SMEs by providing comprehensive logistics solutions that allow them to meet their consumers’ needs and demands.”
One such solution is the “Fantastic Service Recovery” initiative, a new ecosystem of cloud products and processes to efficiently resolve parcel-related issues. It reinforces the company’s commitment to providing hassle-free deliveries to all its users. One feature – the NinjaChat, is an AI-powered social messaging system that allows shippers to manage customer orders and monitor deliveries directly on multiple social media platforms.
During the panel discussion, all participants shared a similar viewpoint that digitalisation allows SMEs to scale consistently to meet growing consumer demand and that every industry player has a role to play. According to Sean Chew, Founder and CEO at PayRecon, they have observed a steady growth of social sellers on TikTok Shop. With the rise in cross-border selling, they will continue to develop end-to-end software solutions to help sellers scale and run their businesses more efficiently.
With its dominance in Southeast Asian e-commerce logistics, Ninja Van continues to empower businesses with innovative logistics solutions. Logistics+ by Ninja Van is a suite of supply chain management solutions for SMEs in Southeast Asia. It helps SMEs navigate the complex and ever-changing networks of suppliers, manufacturing partners, transportation providers, and financial service providers. This enables SMEs to focus on their businesses growth and empowers them to reimagine their growth potential.
30,000 SMEs in SEA are now benefiting from Logisitcs+ – part of the USD100 million Ninja Van committed to developing logistics and its accompanying supply chain management products and services.
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About Ninja Van Malaysia
Launched in 2015, Ninja Van Malaysia is a tech-enabled express logistics company aimed at providing fast and hassle-free deliveries to both shippers and shoppers. With 100% coverage in the country, Ninja Van Malaysia dedicates itself to go the extra mile and bring businesses to greater heights. Today, they are one of the country’s fastest-growing tech logistics companies, providing supply chain solutions for businesses of all sizes across the country. For more information, visit https://www.ninjavan.co/en-my.
SPEAKERS’ PROFILE
Fariz Maswan, Head of Sales of Partnerships at Ninja Van Malaysia
Fariz plays a key role in effectively leading and guiding his team of 72 people. Since joining Ninja Van Malaysia in 2016, Fariz and his team has onboarded over 4,000 shippers as well as led successful partnerships with various e-commerce enablers such as BizApp and PayRecon with the goal of providing both shippers and shoppers a hassle-free delivery experience. Prior to joining Ninja Van Malaysia, Fariz served as an Account Manager at UPS Singapore as well as FedEx.
Amirul Mokhtar, Head of Marketing at EasyStore
Amirul is an experienced e-commerce trainer and speaker. He has been involved in the e-commerce world since 2012 running his own e-commerce business and digital marketing for many clients. He has also trained countless small business owners under programs organized by MDEC, MaGIC, SIDEC, Cradle and more.
Sean Chew, Founder and CEO of PayRecon
Sean Chew is the Founder and CEO of PayRecon, an e-commerce enabler. Having 8 years of experience in providing software for the e-commerce industry and has become one of the Independent Service Vendors (ISV) of Shopee sellers. PayRecon provides a multichannel selling system that empowered over 5,000 DTC & big brands to sell across different e-commerce marketplace platforms effortlessly. Helping well-known brands such as CarloRino, Gintell, F.O.S., Camel Active, BilisBenta, and more.
Edwin Wang, Co-Founder & Ceo of Signature Market
Edwin Wang is the Co-Founder & Ceo of Signature Market, Malaysia-based direct-to-consumer, e-commerce brand for healthy and natural products. Wang is a second-time startup founder and has been in the e-commerce industry for over 20 years. Through Signature Market, Wang seeks to make an impact in Malaysian and Southeast Asian communities, by creating products that can help address the prevailing obesity issues commonly seen in middle-income groups.
