KUCHING: Guinness Malaysia wants to elevate the annual St. Patrick’s Day celebration with the first-ever Guinness St. Patrick’s anthem.
The month-long celebration will also feature an array of activities, games, and giveaways for fans at participating bars and pubs from now until the end of March.
“Fans can immortalise their memories in the form of a reel or video and post it on their social media platforms using the soundtrack,” Guinness Malaysia said in a statement Monday.
“All they have to do is select up to eight photos of them and their lucky charms creating memories, then compile them into a reel or video with the exclusive Guinness St. Patrick’s Anthem accompanying it.
“To take the festive celebration up a notch for fans, Guinness is rewarding fans who take a trip down memory lane and use the Guinness St. Patrick’s anthem with exclusive merchandise,” it said.
It also stressed that the more fans use the anthem, the more prizes will be unlocked.
“For every 30 uses of the anthem, Guinness will give away three prizes, meanwhile for every 300 uses, 30 prizes will be unlocked, and if 3,000 fans use the anthem, 300 users will stand to walk away with the prizes.
“Up for grabs are the exclusive Guinness mugs, as well as the Guinness festive St. Patrick’s hats,” said the statement.
For more information about the Guinness St. Patrick’s campaign, visit www.guinnessstpatricks.com, as well as Guinness Malaysia’s social media pages at www.facebook.com/guinnessmalaysia and www.instagram.com/guinnessmy.
