Superapp, foodpanda team up for partnership

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KUALA LUMPUR: The airasia Superapp and foodpanda have jointly announced a groundbreaking partnership, combining the strengths of both platforms to offer better value and greater convenience to users across Asean and beyond.

The strategic partnership enables both platforms to leverage each other’s strengths, whereby airasia Superapp’s ride-hailing service, airasia ride, is made available on the foodpanda app.

In turn, foodpanda, the largest on-demand food and grocery delivery service in Asia outside China, will be powering the travel superapp’s food delivery service, connecting millions of airasia Superapp users to foodpanda’s extensive network of more than 100,000 merchants and thousands of delivery partners.

With this, airasia Superapp’s food offerings will move towards a dine-in model.

Capital A Bhd chief executive officer (CEO) Tan Sri Tony Fernandes said that foodpanda’s food and grocery delivery prowess and airasia Superapp’s ride-hailing services backed by a complete travel superapp ecosystem is both a necessity for travellers and everyday users of both apps alike.

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“We are laser-focused on fulfilling our travel superapp vision, and we are glad to have found positive synergy with a strong delivery partner as we move on to a dine-in model for our food business.

“There is so much potential where both airasia Superapp and foodpanda can further explore together, such as payment solutions via BigPay, joint loyalty programmes with airasia rewards, possible subscription plans and much more,” he said when announcing the partnership here yesterday.

Meanwhile, foodpanda CEO Jakob Angele said: “The opportunity to bring together two of Malaysia’s biggest household brands is a special one for us; we have both built great services that Malaysian customers have grown to rely on and love — so this is a natural partnership to jointly offer great value, variety and convenience to all our customers.”

airasia Superapp CEO Mohamad Hafidz Mohd Fadzil said, as a regional travel superapp, the platform provides a seamless and convenient experience to users, who are primarily travellers across the Asean region.

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“We are a one-stop centre for everything they need, from flights, accommodations, rides to and from the airports and hotels, to even culinary experiences via food delivery or dine-in reservations. We look forward to further excelling in the superapp space with this landmark partnership today,” he added. — BERNAMA

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