KUCHING: Seven Singapore-based travel agents have been hand-picked by the Sarawak Trade Tourism Office Singapore (STATOS) and Sarawak Tourism Board (STB)for their first post-pandemic travel agent familiarisation tour.
The tour, which runs for four days from Sept 29 to Oct 2 is designed to highlight the experiences that directly appeal to the Singapore market, as identified in the recently published Singapore travel market research study.
According to STATOS, the group was chosen based on the commitment demonstrated in actively promoting Sarawak holiday packages in Singapore and will be led by two officers from the STATOS team, which includes a representative from Broadway Travel, Muhibbah Travel, QQ Travel, EU Holidays, Going Places, Neway Travel and Singatour.
“With food recognised as one of the main selling points in Singapore, the programme will include a scrumptious food-trail offering different dining experiences during which participants will sample local delicacies such as Sarawak Laksa, ‘kolo mee’ and ice kacang,” it said in a statement Wednesday (Sept 28).
STATOS chief executive officer Chew Chang Guan said since the reopening of borders in April, the number of Singapore visitors to Sarawak remains positive with it being Top 3 in the charts, attracting 12,984 visitors between March and August this year.
“The time is right for us to bring Singapore agents to Sarawak to visit and rediscover everything Kuching has to offer. With many exciting new tourism products to showcase, it will certainly give our agents plenty of new ideas to upgrade and add value to their next tour packages,” he said.
The participants will also get to visit several must-see attractions including Semenggoh Wildlife Centre, Borneo Cultures Museum, Siniawan Night markets and Sarawak Cultural Village
As part of the networking programme, STB will host a business-to-business (B2B) networking session with Brunei, Sarawak and Indonesian travel agents at the Borneo Convention Centre Kuching (BCCK).
The event will enable local outbound agents to connect with potential Singapore partners to establish joint marketing agreements and work together to increase visitor numbers.
