KUCHING: The gig economy, characterised by freelancers, independent contractors, and on-demand workers, has become an integral part of today’s workforce landscape.
President (Investment & Ventures) Capital A and chief executive officer of airasia academy, Aireen Omar said some of them prefer to remain as gig workers as they enjoyed the flexibility.
However, she said, they might also face challenges in accessing quality education and skill development opportunities.
Thus, she said airasia academy is determined to bridge this gap by leveraging on the Bina Kerjaya Programme, an edutech initiative in collaboration with Perkeso and Ministry of Youth, Sport and Entrepreneur Development Sarawak (MYSED) designed to uplift gig workers, freelancers, and the self-employed community.
The funded training programme aims to empower individuals by enhancing their skills in marketing, technology, and soft skills, ultimately increasing their marketability in the workforce.
She added that this commitment aligned with airasia academy’s broader mission of fostering a dynamic and resilient workforce in the face of rapidly evolving job markets alongside Industrial Revolution 4.0 (IR4.0).
“We would like to thank the Ministry of Youth, Sport and Entrepreneur Development Sarawak, especially Deputy Minister Datuk Gerald Rentap Jabu, for their unwavering support in getting as many Sarawakian youths as possible to participate in the Bina Kerjaya Programme.
“The gig economy is reshaping the way people work, and we want to ensure that gig workers have every opportunity to thrive in this new landscape.
“Through edutech empowerment, we are paving the way for gig workers to succeed, grow, and remain competitive,” she said at a press conference here on today (Oct 5).
Aireen said all eligible gig workers, home-based business owners and freelancers are encouraged to sign up for the Bina Kerjaya Programme; while her team in Sarawak will be visiting small towns and villages to spread the word around to ensure that as many people as possible can benefit from this programme.
She said airasia academy, the edutech platform of Capital A, is committed to support and uplift the gig economy by empowering gig workers with edutech designed to enhance their skills, employability, and income potential.
Also present were AirAsia director of Sarawak Affairs, Hamdan Mohamad and airasia academy assistant manager, Business Development & Placement, Jordan Anthony.
Those who are interested can visit airasiaacademy.com for more information.
