Embark on e-commerce marketing

Sarimah (below) speaks during the sharing session while Fitriah (top left) and Hartini (top centre) look on.

KUCHING: Malaysia Productivity Corporation (MPC) Sarawak region director Sarimah Misman has urged entrepreneurs to create a marketing system for their products via e-commerce.

Sarimah at the sharing session programme.

“Digital transactions bring a positive impact to the nation’s income,” she said during a sharing session programme on ‘Skim Peningkatan Produktiviti Enterprise (SPPE) 2020: Journey to Excellence’ conducted virtually via webinar today.

Citing a 2017 study by the Department of Statistics Malaysia, she said it was found that in 2015, companies in Malaysia had generated RM398 billion — where 16 percent of the total annual income was from e-commerce transactions.

She said that companies which participated in SPPE-Malaysia Productivity Blueprint (MPB) 2020 grant programmes had implemented various company system transformation programmes — including digitalisation.

Among the system development programmes are 5S/QE Quality Environmental Practices, Lean Management, Business Excellence, Digitalisation, Good Manufacturing Practice (GMP), MyGap, among others.

She said these programmes ran for four to six months and included training, advisory services and guidance by MPC.

“The implementation of these programmes is aimed at creating awareness and inculcating a culture of quality, productivity and innovation among participants in enhancing companies’ competitiveness, especially in challenging times such as this Covid-19 pandemic,” said Sarimah.

She added that the programmes acted as a platform for information-sharing between entrepreneurs while also motivating them by learning business tips and techniques from company owners who had successfully boosted company productivity through the implementation of SPPE grants.

She hoped that the cooperation and relationship forged between MPC and private companies in Sarawak would be strengthened in order to increase productivity not only on a local scale but also at the global level.

During the session, two entrepreneurs, namely RFM Global Corporation Sdn Bhd managing director Fitriah Bahri and Heartinis Sdn Bhd director Hartini Zailaini shared their experience and advice from undergoing system development programmes under SPPE.

RFM Global Corporation Sdn Bhd underwent the lean management programme while Heartinis Sdn Bhd underwent the digitalisation programme.