KUCHING : MAGGI® is paying tribute to the heritage of this Malaysian classic dish as it unveils the brand-new MAGGI® Mi Goreng Laksa Warisan with its authentic taste and distinctive aroma.
Chief executive officer (CEO) of Nestlé (Malaysia) Berhad, Juan Aranols said that as a brand that has over a 50-year history and a meaningful space in the hearts of Malaysians, MAGGI® continues to proudly celebrate the country’s heritage in all its offerings.
“Today, we are delighted to be part of the celebration of Malaysia’s vibrant Laksa dishes as we present our latest product innovation that pays homage to our nation’s diverse and distinctive culinary heritage: our all-new MAGGI® Mi Goreng Laksa Warisan,” he said in a press statement.
Present at the launch event were two well-known Malaysian food personalities – Celebrity Chef, Anis Nabilah and Professor of Malaysia Heritage Food and Culture at the Faculty of Food Science and Technology in Universiti Putra Malaysia (UPM), Professor Dr Shahrim Karim – who showcased their culinary arts and expertise in preparing a delicious Laksa dish whilst sharing its rich history and evolution.
Tracing its origins, Laksa is a dish deeply rooted in the Peranakan community, inspired by the heritage of the Chinese, Malaysian and Indonesian cultures within Southeast Asia.
Shahrim shared that Laksa is truly Malaysia’s iconic dish that transcends cultures and regions – evolving into many variations that the people know of and enjoy today – from the most common Curry Laksa to more innovative offerings such as the Assam Laksa, Sarawak Laksa, Nyonya Laksa and the Johor Laksa.
“The soul of Laksa lies in its vibrant and aromatic flavours. A good Laksa is all about the balancing act between various ingredients with the constant stirring towards the ‘pecah minyak’ stage, which is vital for the perfect Laksa flavour that culminates in a true culinary delight,” he added.
Business executive officer of MAGGI®, Nestlé (Malaysia) Berhad, Ivy Tan explained that as Malaysia’s trusted household brand, MAGGI® aspires to deliver product offerings that embody true Malaysian flavours.
“Thanks to our MAGGI® Chefs’ continued dedication and culinary expertise, we have given a modern-day twist to Laksa as we introduce our latest innovation MAGGI® Mi Goreng Laksa Warisan.
“Indeed, the secret of making a good Laksa lies in its base. Hence, our new creation is carefully crafted with a blend of key aromatic ingredients, bunga kantan, daun kesum, galangal, along with fresh ingredients: onions, kaffir lime leaves, lemongrass, garlic and ginger, slowly cooked into a paste until ‘pecah minyak’ to deliver the distinctive flavour of the iconic Laksa dish whilst preserving its authentic recipe.
“We are embracing this heritage dish, by making it possible to enjoy a great tasting Laksa Goreng – anytime, anywhere!,” she added.
The statement said that in line with MAGGI’s brand promise to help Malaysians Cook the Difference, MAGGI® continues to deliver high quality food choices for consumers who are seeking an easy-to-prepare, great tasting meal.
“The MAGGI® Mi Goreng Laksa Warisan noodles are made with 100 per cent Australian wheat, which is a good source of protein and carbohydrates. From sourcing top-quality ingredients to stringent quality control, it is MAGGI®’s commitment to serve the best from its kitchen to consumers,” it added.
